New York State is the 2nd largest craft beer market in the US, with more than 500 licensed breweries. The New York State Brewers Association (NYSBA) is a not-for-profit 501(c) organization that unifies, propels, and protects the craft beer industry in NY through legislative advocacy, education, and promotion.
Think New York, Drink New York is the consumer-facing marketing campaign run by the NYSBA. The association produces several events, including New York Craft Brewers Festivals, NYS Virtual Tasting Experiences, and BriteVibes Beer & Music Festival. NYSBA events are fundraisers whereby profit is used to support the craft beer industry directly.