WTF-WINNING THE FIGHT

Our founder Kathy O'Keefe and her husband Ben developed WTF after losing their son, Brett Morgan O’Keefe, to an accidental drug overdose. We choose to be a part of Winning, not losing. Brett was well known for saying "WTF" in a loving manner, so we used the initials and changed the meaning to something positive.

There is a resurgence in drug addiction all over America. Most of the time, it starts with prescription pills but quickly leads to more extreme drugs. People that are affected by this are not psychologically disturbed, junkies, or criminals, but normal kids that come from very normal families. The Center for Disease Control declared that in 2022, 105,452 people died from drug overdoses. That is one person every 4.98 minutes. Many of these deaths are from Fentanyl poisonings. If no one speaks out, we cannot change the stigma and judgment.