Counterculture Museum

Our mission is to promote a deeper understanding of transformative movements that include the Beat Generation, Hippies, Civil Rights, Women's Rights and Feminism, Environmentalism, LGBTQ+, Rock and Roll, and beyond. These movements have not only shaped our society by pushing boundaries and embracing modern values, but have also ignited creative expression and conscious awareness, but most importantly have served as powerful catalysts for lasting social change that continues to resonate today. We are dedicated to exploring and preserving the rich history of counterculture movements throughout the last century.

San Francisco has a rich and vibrant history of counterculture movements, and the Counterculture Museum capitalizes on this legacy by providing an entertaining and educational experience. As a dynamic space for learning, engagement, and inspiration, the Counterculture Museum will showcase the history, challenges, and lasting impact of the social movements we highlight. Our objectives include:

• Providing an entertaining and educational experience for the public, while also paying homage to the cultural legacy of the counterculture movements and how they produced social and cultural change.
• Creating an immersive experience that engages and entertains a broad demographic of visitors including local and international tourists, families, and students.