The mission of the North Tahoe Business Association (NTBA) is to improve economic vitality and quality of life in the communities of North Lake Tahoe. We focus on the communities within NTBA’s District including Carnelian Bay, Tahoe Vista, Kings Beach and Crystal Bay. NTBA achieves its mission through leadership, communications, collaboration, advocacy, special events and marketing. We assist NTBA members with marketing their businesses, we act as an information provider and we give an opportunity for voices to be heard.