guides.vote

guides.vote engages potential voters, especially young voters, by providing clear, insightful, and well-sourced candidate information so they can draw clear contrasts and counter misinformation. We create and distribute nonpartisan candidate guides for America’s most important elections. Our guides give voters the confidence to participate, understand the stakes, and make informed decisions. The guides highlight where candidates stand on key issues, with links to credible sources. Concise, trustworthy, and user-friendly, our resources help people rise above the myth that voting is not worthwhile because candidates are “all the same.” They’re distributed by organizations including Black Voters Matter, Mi Familia Vota, the NAACP, Nonprofit Vote, Vote.org, Youth Service America, Teen Vogue, and Ben & Jerry’s Ice Cream. Working with groups like Andrew Goodman Foundation and Campus Vote Project, we also reach hundreds of college campuses. 

Collaborating with our terrific partners, we distributed 600,000 individual nonpartisan guides in our first year. Colleges with a total enrollment of 715,000 also posted enlarged versions as banners and posters in high-traffic locations, as did some community groups. The guides traveled further as individuals emailed them to friends, shared them on social media, and even posted printed versions on neighborhood lamp posts.

 See guides.vote for more information, including our Executive Summary . 

Check out quotes from our partners and allies.