Make It Work Campaign

Make It Work is an ambitious 501(c)(3) and 501(c)(4) campaign that aims to improve women’s economic lives in the United States, to expand the organizing capacity necessary to advance women’s equality, and to update the narrative around women, work, and families. Make It Work seeks to win on key policy issues (including child care, equal pay, paid sick days, paid family leave, and others) that will materially improve the lives of women, men, and families; build significantly more organizing capacity, both online and on the ground; create a campaign reflective of 21st century realities and sensibilities—by developing new spokespeople, narratives, and using culture as an important lever for change; and develop a pipeline of leaders, particularly women of color and low-income women, that will help to make sure that the faces and voices of the women’s movement are representative of the women who are most impacted by these issues, and are representative of the diversity of American women.