Rational Animal uses the power of the media to promote the welfare of NYC's at-risk animals. Rational Animal recruits media professionals in NYC and facilitates their work to create a cohesive multimedia campaign that focuses on the issues that affect at-risk animals. Rational Animal's campaign materials are distributed locally in and around NYC with the goal of engaging the public in positive messages that encourage people to act in ways that improve animal's lives
Rational Animal uses the power of the media to promote the welfare of NYC's at-risk animals. Rational Animal recruits media professionals in NYC and facilitates their work to create a cohesive multimedia campaign that focuses on the…