Email Specialist

Dallas Pets Alive is a highly respected animal rescue organization and provides the perfect place to utilize your skills to grow personally and professionally. Our mission is to promote and provide the resources, education, and programs needed to eliminate the killing of companion animals in North Texas - and volunteers make our mission a reality.

With over 350 Volunteers on more than 10 teams, we have numerous opportunities for you to join our mission. By dedicating your valuable time to DPA, you are directly impacting our ability to achieve our organizational goals in a fun and supportive community. To learn more about Dallas Pets Alive! visit https://dallaspetsalive.org

Dallas Pets Alive is seeking a strategic and detail-oriented Email Marketing Specialist to join our Marketing and Community Engagement team. Email is one of our most powerful tools for storytelling, fundraising, volunteer recruitment, and community engagement. In this role, you’ll work directly with the Marketing Director to draft and optimize external communications to our diverse DPA community — including donors, volunteers, fosters, adopters, sponsors, and partners.

If you understand audience segmentation, subject line strategy, and how to balance emotional storytelling with clear calls-to-action, we’d love to hear from you.

Team: Marketing

Location: Remote

Time Commitment: 5-10 hours a month.

Compensation: This is a Volunteer Position with no monetary compensation.

Reports to: Marketing Director

Works with: Director of Operations, Marketing Director and Community Engagement Manager

Position Responsibilities:

• Assist with drafting weekly and monthly external email communications
• Support development of segmented email campaigns for: Donors, Adopters, Volunteers, Fosters, Sponsors, Partners & Supporters
• Assist with subject line testing and CTA optimization
• Help refine messaging tone across campaigns (fundraising, events, adoption pushes, program highlights)
• Collaborate on campaign calendars and strategic messaging plans
• Ensure brand voice consistency across all communications
• Review email performance metrics (open rates, CTR, conversions) and recommend optimizations
• Occasionally assist with campaign-specific email series (e.g., fundraising campaigns, major events, Champions Club, NTXGD, etc.)

Skills and Qualifications best suited for this position:

• 2–5 years of experience in email marketing, digital marketing, communications, or related field
• Strong understanding of audience segmentation and lifecycle marketing
• Experience writing compelling subject lines and preview text
• Ability to write both emotional storytelling emails and more corporate/sponsor-facing communications
• Familiarity with email marketing platforms (Mailchimp preferred)
• Understanding of performance metrics and optimization strategy
• Excellent grammar, editing, and proofreading skills
• Ability to work within brand guidelines and established tone
• Strong organizational and time management skills
• Embrace HSDC, Dogs Matter, and DPA mission and values
• Must be at least 18 years of age

Professional experience is welcome but not required. Passion, reliability, and a strong visual eye are most important.

What we look for in our Volunteers:

• Commitment to HSDC, Dogs Matter and Dallas Pets Alive!’s mission and values.
• Excellent oral and written communication skills to maintain professional-level correspondence at all times.
• A motivational, can-do attitude to represent DPA in a positive manner to our supporters and the general public.
• A problem-solving mindset to handle and diffuse challenging situations in a professional manner.
• A love for animals and dedication to the cause of animal welfare.
• Must not have conflicting associations with similar non-profit organizations or business(es) related to animal welfare.

Our Commitment to You:

Dallas Pets Alive champions a world where:

1. Both ends of the leash are respected and honored. All individuals are treated with dignity, compassion, and understanding.
2. We treat all living beings as they wish to be treated.

DPA is committed to creating and maintaining an inclusive culture that reflects the uniqueness of the animals and communities we serve. We will lead with positive intent and foster inclusivity and belonging in all that we do.

DPA! has a zero-tolerance discrimination policy. Unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation will not be tolerated.

To be considered for this position, please complete our Official Volunteer Application at https://dallaspetsalive.org/volunteer/volunteer-application/

For general information about volunteering, visit https://dallaspetsalive.org/volunteer/