Volunteer Social Media Manager (Community-Focused) - Little Oaks Center for Neurodevelopment

Volunteer Role

Social Media Manager (Community-Focused)

Little Oaks Center for Neurodevelopment

Role Overview

The Social Media Manager supports Little Oaks in building a credible, community-rooted, and engaging digital presence across New York City’s five boroughs.

This role is responsible for both:

• content creation and execution
• proactive campaign ideation

The focus is on:

• authentic storytelling
• community engagement
• building trust with neurodivergent individuals and caregivers

This is not a passive execution role. We are looking for someone who can ideate, propose, and then execute, in alignment with leadership.

Reporting Structure

• Reports to: Executive Director (once onboarded)
• Works closely with: Founder (voice/story), Nicole/as assigned (coordination/logistics)
• Campaigns and concepts are presented to the Founder + ED for alignment before execution.

Core Responsibilities

Content Creation & Publishing

Create and publish content across platforms (primarily Instagram; others as needed):

• static posts
• carousels
• reels / short-form video

Translate existing materials into content:

• founder voice and story
• events and activations
• podcast clips
• community insights
• Maintain a consistent posting cadence.

Campaign Ideation (Key)

Proactively develop simple, clear campaign ideas that:

• build awareness
• drive engagement
• connect with real community needs
• Present ideas to Founder + ED for alignment, then execute

Examples:

• caregiver storytelling series
• “day in the life” content
• NYC resource highlights
• community spotlight features

Community Engagement (NYC Focus)

Actively engage with:

• neurodivergent creators
• parents and caregivers
• local organizations across the Bronx, Brooklyn, Queens, Manhattan, and Staten Island

Activities include:

• commenting
• reposting
• outreach for collaborations
• Help build a real community presence and depth, not just a content feed.

Representation & Voice

Ensure content reflects diverse NYC communities, including neurodivergent BIPOC and LGBTQ+ voices, etc.

Prioritize:

• lived experience
• local voices
• community relevance

Content Tracking & Feedback

Maintain a simple tracker of:

• posted content
• engagement (likes, comments, shares, saves)
• What is resonating

Flag:

• What’s working
• What’s not
• opportunities to improve

Ideal Candidate

• Based in New York City (preferably native or deeply connected to the city)
• Personally part of, or actively engaged with, the neurodivergent community

Proven ability to:

• build and grow a social presence
• cultivate real engagement (not just aesthetic posting)

Ideally demonstrated through:

• their own social media
• or accounts they have managed

Skills & Qualities

• Strong storytelling instincts
• Ability to think creatively and execute independently
• Comfortable proposing ideas (not just taking direction)
• Proactive. A special interest focus.
• Strong sense of tone, community, and representation

Familiar with tools like:

• Canva
• Instagram / TikTok
• basic video editing

What This Role Does NOT Include

To keep roles clear:

• Organizational strategy (led by ED)
• Fundraising ownership
• Partnership negotiation
• Program design
• Board or Associate Board management

Time Commitment

• ~5–10 hours per week
• Flexible, primarily remote
• Occasional in-person presence in NYC encouraged

What Success Looks Like

• Consistent, high-quality content
• Increased engagement (comments, shares, saves)
• Growth in the NYC-based audience
• Real interaction with community members
• Account feels authentically connected to the community
• Following grows exponentially via efforts

Growth Path

As Little Oaks grows, this role may evolve into a paid Social Media/Communications position with expanded responsibilities.