Ride for a Reason – Motorcycle Volunteer Leader for “Do What You Love to End ALZ”

Love the open road? Use your passion for riding to help end Alzheimer’s. The Alzheimer’s Association is looking for dedicated motorcycle enthusiasts to serve as Volunteer Leaders for Do What You Love to End ALZ™, our signature fundraising campaign that empowers people to turn what they love into meaningful action.

As a Motorcycle Volunteer Leader, you’ll rally your riding community to host charity rides, bike nights, and fundraising events—all while supporting critical research and care for those affected by Alzheimer’s and other dementias.

Whether you’re part of a riding group, organize events, or just love the freedom of the road, this is your chance to lead with purpose and make a powerful impact.

Your Role Will Include:

• Recruiting riders and motorcycle groups to start fundraisers
• Coaching participants on how to plan, promote, and fundraise through their rides
• Hosting recruitment rides or meetups to engage new supporters
• Connecting with local dealerships, gear shops, and biker-friendly businesses for sponsorships
• Tabling at rallies, giving presentations, and attending community events
• Sending follow-ups, writing thank-you notes, and celebrating fundraising milestones
• Representing the Alzheimer’s Association mission with heart and horsepower

We’ll provide all the training and tools you need—you bring your love for riding and your drive to make a difference.

Let’s ride to end Alzheimer’s.

Contact Julie DeMersman, at jademersman@alz.org, or visit https://events.alz.org/event/dowhatyoulove/rochester-finger-lakes-region-chapter to learn more and get involved.