Email Marketing Specialist (Fully Remote)

Email Marketing Specialist Responsibilities/Tasks

They design, code and send targeted email campaigns, automated nurture sequences, and fundraising appeals.

They analyze the engagement metrics (CTR, open rates) to optimize donor retention, segment email lists, and ensure compliance with regulations.

Age Requirement: Applicants must be 21 years old and older

Email Marketing Specialist Candidate Technical Requirements

Analytics Tools: Ability to track performance metrics (open rates, conversions) using Google Analytics or platform-specific dashboards.

Compliance Knowledge: Understanding of CAN-SPAM and GDPR regulations.

Design Tools: Basic skills in Canva, or Adobe Creative Suite for creating visual content.

Basic HTML/CSS: Understanding of code to edit, troubleshoot, and customize email templates

Familiar with Email Marketing Platforms Utilize tools (e.g., Mailchimp, HubSpot, Salesforce) to segment donors and build automated email journeys (e.g., welcome series)