Social Media Assistant

Description

The Social Media Assistant supports the execution of Young Mothers Inc’s social media strategy across Instagram, Facebook, and Twitter. This role focuses on creating, scheduling, and promoting social media content that aligns with organizational programs, events, and branding guidelines.

The Social Media Assistant works from an established Social Media Calendar and collaborates with internal teams to ensure consistent and engaging content across platforms.

Responsibilities

Content Execution

• Execute social media postings and stories for Instagram, Facebook, and Twitter
• Develop post copy based on ideation from the Social Media Calendar
• Build platform-specific copy for Facebook, Twitter, and Instagram
• Provide sources within content when applicable
• Research and apply relevant and trending hashtags aligned with post topics

Design & Visuals

• Create flyers in Canva relevant to post and story topics
• Identify and use real-life imagery aligned with YMI Branding Guidelines
• Tag sourced images, journalists, companies, or featured women when relevant

Scheduling & Publishing

• Create and schedule posts using Buffer for all social media platforms
• Schedule flyers and apply hashtags prior to posting

Event Promotion

• Develop social media content aligned with program promotional direction
• Create events on Facebook
• Announce events on Facebook, Twitter, and Instagram with registration details
• Promote events via posts and stories based on the Promotional Calendar
• Insert event registration or information links into social media bios (Twitter and Instagram)

Requirements

• Interest in social media, digital communications, or nonprofit marketing
• Familiarity with Instagram, Facebook, and Twitter
• Basic experience with Canva and social media scheduling tools (e.g., Buffer) preferred
• Strong attention to detail and ability to follow branding guidelines
• Ability to work independently while following a content calendar
• Willingness to collaborate and receive feedback