Digital Advertising Specialist

Help us reach the right students at the right moment!

At KBI, every ad we run is an invitation to discover learning that transforms lives. We're looking for a Volunteer Digital Advertising Specialist who understands that effective ads don't interrupt—they connect people with opportunities they've been searching for.

This is a role for someone who sees digital advertising as storytelling at scale. Your campaigns will help ensure that students across the Greater Bay Area discover KBI's programs when they're ready to take the next step in their STEM journey.

What you will do

You will be the strategist connecting KBI with curious learners through paid media. This means creating and optimizing campaigns on platforms like Google Ads and Meta Ads, analyzing performance data to maximize every dollar's impact, targeting tech-savvy and diverse audiences to boost event registrations, collaborating with the marketing team to ensure ads reflect our mission and voice, monitoring and adjusting campaigns weekly so they stay effective, attending biweekly 30-minute virtual meetings to share progress and insights, and researching competitor strategies to keep KBI's outreach innovative.

You might be a great fit if

You love the challenge of crafting ads that resonate and convert. You're comfortable with data but never forget that real people are behind every click. You understand audience segmentation and platform-specific strategies. You want your advertising skills to help educational opportunities reach students who are actively seeking growth.

What you will get out of this

This is a chance to run real ad campaigns with real budgets and impact. You'll gain hands-on experience in digital advertising, audience targeting, and ROI optimization while working in the education sector. You'll see your ads directly translate into student registrations and program participation, and you'll develop skills highly valued in marketing roles.

Why this role matters

Organic reach only goes so far. Without strategic paid advertising, KBI's programs remain unknown to students who are actively searching for exactly what we offer. Your campaigns bridge that gap, ensuring that when students are ready to learn, they find KBI waiting with open arms.