Digital Marketing & Google Ads Volunteer

Focus:

Supporting our digital visibility through Google Ads, basic analytics, and content performance tracking for RDFG and campaign pages.

Responsibilities:

• Support setup and monitoring of Google Ads campaigns under guidance
• Help organize ad groups, keywords, and basic targeting
• Track campaign performance using Google Analytics and Google Ads dashboard
• Assist in improving CTR and ad quality through small optimizations
• Support content promotion for blogs, reports, and campaign pages
• Maintain simple performance logs and learning notes
• Coordinate with the communications team for campaign messaging alignment
• Document learnings and suggestions based on performance trends