Are you a strategic thinker? Help Oppia run campaigns to connect underserved learners to education!

If you're interested in marketing strategy with the aim of helping underserved children gain access to education, this is the volunteer opportunity for you! Oppia is looking for passionate Campaign Strategists to join our Campaign Strategy Team to help plan, optimize, and execute marketing campaigns that enable Oppia to continue providing free educational services for underserved learners around the world.

To get started, please fill in this form: https://forms.gle/jszL46X1qT4ZMe8x8

Who We Are

The Oppia Foundation is a 501(c)(3) nonprofit with the mission to provide high quality education to all. We do this through the creation and maintenance of our free-to-use platform, Oppia (https://www.oppia.org), the coordination of our passionate contributors, and the development of critical partnerships with NGOs in the communities we aim to serve.

Where You Fit In

Millions of children are not receiving the education they deserve. Of the 61 million children worldwide who cannot attend primary school, 17 million will never step foot into a school if trends continue. In the wake of COVID-19, millions more children are also seeing interruptions in their daily lives, stability, and education - making it even more difficult than before for many students to get the education they need to succeed.

The learners we serve are typically from low-income families which cannot afford to pay for education; in some cases; in some cases, the parents may not even have had the opportunity to attend school. As a Campaign Strategist, you'll develop targeted marketing initiatives that connect our educational resources with those who need them most while building support among audiences who share our mission.

We are currently seeking campaign strategists who can help with the following activities:

• Design and execute targeted campaigns based on research findings and in alignment with team objectives
• Ensure that all communications consistently emphasize Oppia's mission and impact
• Collaborate across teams to ensure consistency in messaging, branding, and audience engagement
• Optimize content for engagement using analytics to improve audience interaction

What we’re looking for

• Experience in marketing campaign design and execution
• Strong research writing skills with a clear and simple writing style
• Ability to build a case based on data and optimize campaigns using analytics
• Attention to detail in campaign planning and execution
• Commitment to attend weekly meetings
• Excellent collaboration skills for cross-team projects
• Responsiveness and reliability

Why Oppia is an Organization You Want to Work With

• Oppia has served over 2,000,000 users.
• Oppia focuses on effectiveness, and conducts rigorous user testing and RCTs to validate the lessons we offer. Learners using Oppia’s lessons have seen gains of 50+% from pre-test to post-test.
• Oppia's contributors actively help to provide students around the world with basic education. Please see https://www.oppia.org/blog, https://medium.com/@ebelubhuhiose/86b97283edf4, andhttps://medium.com/@ojobusayo99/6e783aaddb74 for examples of our current work.
• Oppia has a community of hundreds of passionate volunteers from across the globe, so our meetings are held online at flexible times.

What Our Campaign Strategists Contribute:

• Campaign briefs and execution plans
• Content and messaging strategies
• Campaign performance insights
• Recommendations for optimizing marketing channels

If you’d like to help out, please fill in our application form: https://forms.gle/XqpZ7U2VCCe82zjF7. Thank you!