Marketing Co-leader, Nature Counter by CrowdDoing

Marketing Co-leader, Nature Counter by CrowdDoing

Category: Public Health · Nature Therapy · Social Innovation

Status: Remote · Flexible · Volunteer-based

CrowdDoing's Nature Counter initiative aims to create universal usable knowledge about the benefits of a "nature dose," how to access it, and how to validate the benefits for oneself. The ultimate goal is to achieve universal nature immersion adoption in metropolitan areas, ensuring that nature dose is treated at parity with nutritional recommendations globally. This work is driven by virtual volunteers, service learners, and micro-leaders.Nature Counter by CrowdDoing is building a global standard for nature immersion—the “nature dose”—treating time in nature with the same importance as nutritional intake. The initiative integrates technology, behavioral science, and citizen data to make nature exposure measurable, personalized, and socially supported.

Role Purpose

The Marketing Leadership Volunteer guides the strategic storytelling, partnership positioning, and ecosystem engagement essential to scaling Nature Counter. This role blends creativity, systems thinking, and evidence-based advocacy—helping shift cultural narratives so that spending time in nature becomes a recognized global health imperative.

You will help grow a movement that unites citizens, employers, educators, and healthcare providers around the measurable benefits of nature immersion.

Core Mandate

To architect and lead an integrated marketing strategy that accelerates adoption of Nature Counter globally—aligning brand communications, institutional outreach, and citizen engagement to build a movement that makes nature therapy accessible, credible, and viral.

Key Responsibilities

Strategic Marketing & Growth Campaigns

• Shape Nature Counter’s voice and narrative across all communications, emphasizing measurable wellbeing outcomes.
• Design cross-platform digital campaigns to build awareness, behavior change, and virality.
• Implement story-driven content linking app data, courses, and community experiences (social media, newsletters, video).
• Manage marketing funnels for different user groups: individuals, employers, health professionals, and educators.

Partnership Engagement & Brand Visibility

• Develop value propositions for institutional partnerships (HR, wellness, healthcare, education).
• Lead storytelling that connects Nature Counter’s core features—like Nature Flex Time and Nature Dose Validation—to institutional ROI (e.g., employee wellness metrics, health cost savings).
• Co-create campaigns in collaboration with civic coalitions, environmental NGOs, and academic/research partners.

Behavioral Design & Learning Integration

• Collaborate with UX, instructional design, and research volunteers to embed trans-theoretical behavior change models into marketing strategies.
• Translate user-generated insights from the app and citizen science datasets into sharable narratives that inspire replication.

Community & Ecosystem Building

• Convene contributors, volunteers, and ambassadors through online gatherings and public storytelling events.
• Evolve nature immersion storytelling as a social ritual—fostering emotional connection, shared meaning, and belonging.

Ideal Volunteer Profile

• Experienced communicator, strategist, or storyteller passionate about public health, sustainability, or wellness innovation.
• Fluent in systems thinking—able to connect health, ecology, and human behavior.
• Comfortable leading in distributed, co-creative environments and synthesizing input across diverse collaborators.
• Motivated to shape a new cultural norm where green time becomes a measurable right for all.

Skills You’ll Grow

• Strategic communication for systemic change
• Data-informed storytelling to translate research into impact
• Partnership and cross-sector engagement
• Leadership in virtual, global volunteer ecosystems

Time Commitment

5–8 hours per week · Fully remote · Flexible engagement

Social Impact

Your leadership will help position nature immersion as an essential pillar of preventive health—reducing stress, boosting productivity, enhancing cognitive recovery, and deepening urban community resilience. By cultivating the narrative and visibility of Nature Counter, you help transform how society measures wellbeing—rooted in connection, not consumption.

nc.resourcemgr@crowddoing.world to reach out with questions after applying.