Google Ads Volunteer (Nonprofit Donation Campaign – 98 Octane)

98 Octane is a veteran-led nonprofit helping Military, Veterans and First Responders live longer, healthier lives. We’ve been approved for the Google Ad Grants program ($10,000/month in free search ads) — but our donation campaigns are currently receiving zero impressions.

We’re seeking a skilled volunteer with experience in Google Ads, conversion tracking, keyword strategy, and nonprofit grant compliance to help us diagnose issues, optimize our setup, and launch effective campaigns that drive real donor traffic.

Responsibilities

• Review our existing Google Ads Grant account and identify why impressions are not serving
• Configure campaign structure, keywords, bidding, and extensions for nonprofit standards
• Set up or correct conversion tracking (donation form submissions, website actions, etc.)
• Optimize final URLs, Quality Score, and Ad Grant compliance settings
• Build a sustainable framework we can manage after your support
• Provide brief explanations or recommendations so our team understands the setup

Qualifications

• Experience with Google Ads, preferably with Google Ad Grants
• Ability to troubleshoot issues such as disapproved keywords, low Quality Score, or conversion errors
• Understanding of donation-based campaigns and nonprofit marketing is a plus
• Comfortable walking our team through best practices and helping us improve long-term

Impact

Your work directly helps us raise funding to support mental, physical, and financial wellness programs for the Military, Veteran & First Responder (MFR) community. Every optimized campaign means more lives touched, more heroes reached, and more momentum behind our mission.

Time Commitment

Flexible — even 2–3 focused hours can make a major difference.