Social Media Team Lead

About us: Wekume is a youth-led movement empowering students to reach their full potential by breaking barriers to sexual and reproductive health (SRH) through collaboration, empathy, innovation, and community. Our core product, the Wekume app, provides university students with trusted, discreet access to lifesaving tools like SafeChat, QuickTest, ARV Corner, and SRH product ordering. Together with our on-campus engagements and social media platforms, Wekume helps students protect themselves and rewrite the narrative around SRH in Uganda.

🌐 Learn more: www.wekume.org

Position Summary: The Social Media Team Lead will be responsible for developing and executing a comprehensive social media strategy that aligns with our organization's mission and fundraising goals. This role will lead a small team or a group of volunteers, and be responsible for creating engaging content, managing our social media platforms, and analyzing performance to drive growth and impact. The ideal candidate is passionate about our cause, a skilled storyteller, and has a proven track record of using social media to build community and inspire action.

Key Responsibilities:

Strategy & Leadership:

Develop, implement, and manage a strategic social media plan across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).

Lead, mentor, and manage a team of social media volunteers.

Set and track key performance indicators (KPIs) for social media, ensuring all efforts contribute to organizational goals.

Stay up-to-date with the latest social media trends, tools, and best practices, and integrate them into our strategy.

Content Creation & Management:

Oversee the creation of a content calendar and ensure timely and consistent posting.

Generate high-quality, compelling, and mission-aligned content, including text, images, and videos.

Develop and execute social media campaigns for fundraising, awareness, and advocacy.

Ensure all content is on-brand and in line with our communication guidelines.

Community Engagement:

Monitor and engage with our online community, responding to comments and messages in a timely and professional manner.

Foster a positive and inclusive online community that supports our mission.

Identify and engage with key influencers, partners, and community members to amplify our message.

Performance Analysis & Reporting:

Track, analyze, and report on social media performance regularly.

Use data to identify trends, measure the effectiveness of campaigns, and inform future strategies.

Provide regular reports to senior leadership on social media progress and impact.

Cross-Functional Collaboration:

Work closely with other departments (e.g., fundraising,) to ensure social media efforts support their objectives.

Collaborate on integrated campaigns and special projects.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

3 years of experience in social media management, with at least 2 years in a leadership or team lead role.

Demonstrated experience in developing and executing successful social media strategies for a non-profit organization, cause-driven brand, or similar.

Proficiency with social media management tools.

Strong analytical skills and experience with social media analytics tools (e.g., Facebook Insights, Google Analytics).

Excellent written and verbal communication skills with a strong ability to tell a compelling story.

Experience in creating and editing visual content (photos, videos) is a plus.

A deep passion for and commitment to the mission of Wekume.