Advisory Board: Marketing & Digital Strategy Advisor

The Porter Voice Collective (PVC) is seeking an experienced Marketing & Digital Strategy Advisor to join our Volunteer Advisory Board and provide strategic leadership to our growing marketing and communications efforts.

About The Porter Voice Collective

The Porter Voice Collective is a nonprofit organization working to advance equity, dignity, and voice for marginalized workers and communities in tourism, with a particular focus on women, porters, trekking guides, and other workers whose contributions are often overlooked.

As PVC expands its programs, storytelling, advocacy, and public engagement, we are seeking a marketing professional who can help us build a stronger, more strategic digital presence.

About the Volunteer Opportunity

The Marketing & Digital Strategy Advisor will help guide PVC's marketing team and provide strategic advice on our digital communications and audience-development efforts.

Areas of focus may include:

• Social media strategy and audience growth
• Digital marketing and campaign strategy
• Marketing analytics and performance measurement
• Content strategy and storytelling
• Email marketing and audience engagement
• Website and digital presence
• SEO and online visibility
• Brand positioning and messaging
• Audience development and engagement

The advisor will work closely with PVC leadership and volunteer marketing team members to establish priorities, develop effective systems, and use data and analytics to strengthen our outreach and impact.

Responsibilities

The advisor will:

• Help develop and refine PVC's overall marketing and digital strategy
• Provide strategic guidance to our volunteer marketing team
• Advise on social media, digital campaigns, and content strategy
• Help establish meaningful marketing KPIs and analytics practices
• Review digital performance and identify opportunities for growth
• Mentor and support volunteers working in marketing and communications
• Identify opportunities to strengthen PVC's online visibility and audience engagement

This is a strategic advisory role, rather than a day-to-day social media management position. We are looking for someone who can help us think strategically, build capacity, and develop a sustainable marketing approach.

Ideal Candidate

We are particularly interested in professionals with experience in one or more of the following:

• Digital marketing
• Social media strategy
• Marketing analytics
• Communications
• Content marketing
• SEO
• Email marketing
• Brand strategy
• Audience development
• Nonprofit or social-impact communications

Experience working with nonprofits, advocacy organizations, tourism, international development, or other mission-driven organizations is welcome but not required.

The ideal candidate is strategic, collaborative, data-informed, and interested in using their professional expertise to contribute to meaningful social impact.

Time Commitment

This is an unpaid volunteer position with a minimum commitment of one year.

We anticipate approximately 2–4 hours per month, primarily through virtual meetings, strategic discussions, and occasional consultations. The role is designed to be flexible and compatible with professional commitments.

Leadership Opportunity

This position offers a potential pathway to deeper leadership within PVC.

Following a period of active service and based on the organization's needs, demonstrated commitment, and mutual interest, the Marketing & Digital Strategy Advisor may be considered for appointment as a voting member of PVC's Board of Directors, subject to PVC's bylaws and board approval.

Why Volunteer with PVC?

This is an opportunity to:

• Help shape the marketing strategy of a growing nonprofit
• Use your professional expertise for social impact
• Mentor an emerging volunteer marketing team
• Help amplify the voices and stories of tourism workers
• Contribute to work advancing gender equity, worker dignity, and greater equity in tourism
• Potentially grow into a formal leadership role within the organization

How to Apply

Please submit:

• A brief introduction
• Your résumé/CV or LinkedIn profile
• A short statement describing your relevant experience
• A brief explanation of why you are interested in supporting The Porter Voice Collective

Please use the subject line: Marketing & Digital Strategy Advisor

This is a volunteer position.

We welcome applicants from diverse professional, cultural, geographic, and personal backgrounds and encourage individuals who share PVC's commitment to equity and social justice to apply.