Social Media Assistant Manager & Community Engagement Lead – Thrive Together Well-being Initiative

Reports to: Social Media Manager Lead & Founding Director, Thrive Together Well-being Initiative

Status: Volunteer (Remote)

Time Commitment: Approximately 10-15 hours per week (flexible with clear communication)

About the Thrive Together Well-being Initiative

The 🌿 Thrive Together Well-being Initiative (TTI) is a global, volunteer-powered program within CrowdDoing focused on psychological safety, belonging, and human-centred HR. We co-design mental wellness, engagement, and recognition strategies that honor the dignity, time, and lived experiences of volunteers worldwide.

We partner with multi-generational, cross-cultural volunteers and teams to create spaces where people feel seen, valued, and supported as they serve.

Role Purpose

The Social Media Assistant Manager & Community Engagement Lead supports Thrive Together’s digital presence and relational ecosystem across our social platforms (primarily LinkedIn, with potential expansion).

This role blends content support (helping create, organize, and publish posts) with community engagement (responding to comments, nurturing connections, and listening for themes that inform our work).

You help ensure that:

• Our online space feels welcoming, respectful, and psychologically safe.
• Volunteers, partners, and followers feel heard, acknowledged, and invited in
• Our social media presence stays organized, consistent, and aligned with our values—including responsible use of copyrighted and research-based content.

Key Responsibilities

1. Content Support & Coordination

• Partner with the Social Media Manager Lead to:
  • Implement the content calendar (drafting, organizing, and scheduling posts)
  • Maintain folders or trackers for content ideas, drafts, and published posts.
• Support creation of:
  • Short-form written content (captions, micro-stories, event highlights)
  • Basic visual assets in tools like Canva (quote cards, simple graphics, story slides)
• Help ensure that all content:
  • Aligns with TTI’s tone, values, and branding guidelines
  • Is inclusive, strengths-based, and non-extractive

1. Community Engagement & Relationship Building

• Serve as a front-line responder on our social channels by:
  • Monitoring comments, reactions, and messages
  • Responding with warmth, clarity, and professionalism
  • Escalating sensitive questions or concerns to the Social Media Manager Lead or Founding Director when needed
• Help nurture a sense of community and belonging by:
  • Thanking volunteers and partners for their engagement
  • Acknowledging milestones, shares, and supportive comments
  • Encouraging thoughtful, respectful conversation
• Track recurring questions or themes and share them back with the team to inform:
  • FAQs, posts, and program updates
  • Volunteer communications and onboarding materials

1. Listening, Insights & Feedback Loops

• Help maintain a “listening log” of:
  • Common topics emerging in comments/DMs
  • Frequently asked questions
  • Emerging needs or interests from the community
• Share insights regularly with the Social Media Manager Lead, Founding Director, HR & People Experience Partner, and the Communications & Content Coordinator to help refine:
  • Messaging
  • Campaigns
  • Volunteer engagement strategies

1. Copyright, Ethics & Research Awareness

• Use only:
  • Original content
  • Licensed/approved images and assets
  • Properly credited materials when referencing research or external content.
• Help uphold basic copyright and fair-use practices, including:
  • Not copying text or graphics from other creators without permission.
  • Properly attributing quotes, data, and research references.
• When supporting posts mention research or statistics:
  • Help verify that sources are reputable and clearly represented.
  • Avoid overstating claims or misrepresenting data.

1. Internal Collaboration & Communication

The Social Media Assistant Manager & Community Engagement Lead will work closely with the:

• Social Media Manager Lead – to align on content, timing, and engagement tone.
• Founding Director – for key updates, storytelling priorities, and alignment with the initiative’s mission and values.
• HR & People Experience Partner – to uplift volunteer stories, recognition, and people experience themes.
• Communications & Content Coordinator – to ensure:
  • Messaging is consistent across channels and materials.
  • Content flows smoothly between social media, internal updates, and outreach materials.

You will attend periodic team meetings (as capacity allows) and share:

• A brief update on engagement trends
• Any flags, risks, or opportunities emerging from online interactions

Ideal Experience & Skills

You do not need to be an “expert” to be considered. We welcome emerging practitioners and learners.

Preferred experience may include:

• Some experience with social media, communications, community projects, or digital engagement.
• Comfort (or openness to learning) with tools such as:
  • LinkedIn
  • Canva or similar design tools
  • Simple scheduling or project management tools (e.g., Trello, Google Sheets)
• Strong interpersonal and written communication skills, with a friendly and respectful tone.
• Interest in or lived experience related to:
  • Mental health and wellbeing
  • Volunteerism and community work
  • Inclusion, equity, and cross-cultural collaboration

Qualities & Mindsets

We are especially looking for someone who is:

• Empathetic and people-centred: You care deeply about how people feel in spaces—online and offline.
• Patient and thoughtful: You can respond calmly and constructively, even when questions are complex.
• Detail-oriented: You notice tone, language, and small but essential details in written communication.
• Culturally aware: You’re mindful of language, identities, and global experiences.
• Reliable & communicative: You’re honest about your capacity and comfortable asking for clarity or support.
• Curious & growth-oriented: You see this as an opportunity to deepen your skills in social media, community engagement, and ethical communication.

Support, Onboarding & Learning

In this role, you will receive:

• A role-specific onboarding to:
  • Learn about Thrive Together’s mission, values, and current priorities.
  • Understand our communication tone, boundaries, and guidelines.
• Access to:
  • Content templates, message pillars, and visual branding assets as they’re developed
• Regular check-ins with the Social Media Manager Lead and Founding Director, with opportunities to:
  • Ask questions
  • Debrief complex interactions
  • Adjust responsibilities to support your well-being

How Success Will Be Measured

• Consistent, warm, and values-aligned engagement with our community.
• Responsive, respectful handling of comments, messages, and basic inquiries.
• Clear documentation and sharing of community insights with the broader team.
• Careful, ethical use of content aligned with copyright and research best practices.
• A sense that you feel supported, not overwhelmed, and that this role contributes positively to your own growth and wellbeing.