SOCIAL MEDIA MANAGER

is responsible for planning, creating, and managing content across a brand’s social media platforms to grow audience engagement, build brand awareness, and support business goals.

Core Responsibilities

A Social Media Manager typically:

1. Content Planning & Creation

• Develops a content calendar (posts, campaigns, themes)
• Creates or oversees creation of text, images, and videos
• Ensures content aligns with the brand’s voice and goals

1. Account Management

• Manages platforms like Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
• Schedules and publishes posts regularly
• Keeps profiles updated (bio, links, branding)

1. Community Engagement

• Responds to comments, messages, and mentions
• Builds relationships with followers
• Manages online reputation

1. Analytics & Reporting

• Tracks performance (likes, reach, engagement, conversions)
• Uses tools like Hootsuite or Buffer
• Adjusts strategy based on data

1. Strategy Development

• Creates campaigns to grow followers and engagement
• Identifies trends and opportunities
• Aligns social media with marketing/business goals

1. Collaboration

• Works with marketing, design, and content teams
• Coordinates campaigns and promotions
• Sometimes partners with influencers

Key Skills Required

• Creativity and storytelling
• Communication and writing skills
• Basic graphic/video editing
• Data analysis and interpretation
• Trend awareness
• Time management and organization