Brand & Content Lead

First & Gold Foundation

Status: Volunteer / Part-Time

Time Commitment: Approximately 8–10 hours per week

Location: Remote

Reports to: Chief Marketing Officer (CMO)

About First & Gold Foundation

First & Gold Foundation is a mission-driven nonprofit organization focused on expanding access, opportunity, and equity for youth and families through sports, education, and community-based programming. We are building a strong, recognizable brand that reflects our values, impact, and commitment to the communities we serve.

Position Overview

The Brand & Content Lead is responsible for shaping and executing the First & Gold Foundation’s brand voice, storytelling, and content strategy. This role ensures that all public-facing content is consistent, compelling, and aligned with the organization’s mission and values.

Reporting to the Chief Marketing Officer, the Brand & Content Lead plays a key role in increasing awareness, engaging supporters, and communicating impact across digital and print channels.

Key Responsibilities

Brand Management

• Maintain and evolve the First & Gold Foundation brand voice, tone, and visual identity
• Ensure brand consistency across all communications and platforms
• Support the development of brand guidelines and messaging frameworks

Content Strategy & Creation

• Develop and execute a content strategy aligned with organizational goals
• Create and manage content for social media, website, email campaigns, and marketing materials
• Oversee storytelling that highlights programs, participants, partners, and impact

Digital & Social Media Support

• Plan and manage a content calendar in collaboration with the CMO
• Support social media campaigns, announcements, and fundraising initiatives
• Monitor engagement and adjust content to improve reach and effectiveness

Collaboration & Cross-Functional Support

• Partner with program leadership to translate impact into compelling stories
• Support fundraising efforts through donor-focused messaging and campaign content
• Collaborate with designers, photographers, or volunteers as needed

Measurement & Optimization

• Track basic content and engagement metrics
• Use insights to refine messaging and content strategy
• Report content performance and recommendations to the CMO

Qualifications

• Experience in branding, content creation, communications, or marketing
• Strong writing and storytelling skills
• Familiarity with social media platforms and digital content best practices
• Experience working with nonprofits or mission-driven organizations preferred
• Ability to work independently and meet deadlines
• Creative, collaborative, and mission-aligned mindset

Time Commitment

• Approximately 8–10 hours per week
• Flexible schedule; occasional support during campaigns or events may be required

Why Volunteer with First & Gold Foundation?

• Help build and shape the voice of a growing nonprofit
• Use creativity and storytelling to make real community impact
• Collaborate with an engaged marketing and leadership team
• Build a portfolio of meaningful, mission-driven work