Volunteer Director of Website & Digital Experience

Volunteer Director of Website & Digital Experience

Dogslife’s mission is to help families with financial challenges afford critical cancer treatment for their beloved dogs. To many, a dog is not simply a pet; they are part of the family. Unfortunately, many families must forego critical cancer treatment for their beloved companions simply due to financial constraints. Dogslife gives families in this situation somewhere to turn.

Dogslife uses donations to pay for life-saving cancer treatment for selected beneficiaries. These beneficiaries are selected through an application and interview process, which involves the applicant, the dog's primary veterinarian, and the treating board-certified veterinary oncologist.

We're looking for a creative and detail-oriented Volunteer Director of Website & Digital Experience to help transform Dogslife's website into a compelling, engaging, and effective resource for donors, volunteers, grant applicants, and supporters. This volunteer will oversee the website's content, organization, user experience, and ongoing development to ensure it reflects the heart of Dogslife's mission while inspiring visitors to take action.

As the Volunteer Director of Website & Digital Experience, you'll help create one of Dogslife's most important communication and fundraising tools. Your work will shape how people discover our mission, connect with our stories, and choose to support families facing one of the most difficult moments in their dog's life. Every improvement you make has the potential to inspire generosity, recruit volunteers, and help more dogs receive lifesaving cancer treatment.

Location: Remote

Time Commitment: Approximately 5–10 hours per week

Reports to: Executive Director

Responsibilities

Website Strategy & Development

• Evaluate the current website and recommend improvements to increase engagement, usability, and conversions
• Help develop a long-term website strategy that supports Dogslife's fundraising, volunteer recruitment, and community outreach goals
• Identify opportunities to improve navigation, user experience, accessibility, and mobile responsiveness
• Recommend and implement new website features and functionality, as appropriate

Content Management

• Create, update, and organize website content to ensure information is current, accurate, and compelling
• Develop new landing pages that support fundraising campaigns, special events, volunteer recruitment, and organizational initiatives
• Ensure the website clearly communicates Dogslife's mission, impact, and programs
• Work with the Social Media Manager and Executive Director to keep stories, photos, and videos fresh and engaging

Fundraising & Conversion Optimization

• Improve the donor experience by optimizing donation pages and calls to action
• Support online fundraising campaigns by creating campaign-specific landing pages
• Help optimize volunteer sign-up, newsletter subscriptions, and grant application experiences
• Recommend strategies to increase visitor engagement and conversion rates

Website Maintenance

• Perform routine updates and quality checks
• Monitor for broken links, outdated content, and technical issues
• Coordinate with website hosting or technical support providers as needed
• Help ensure the website follows SEO best practices and remains secure

Analytics & Continuous Improvement

• Monitor website performance using analytics tools
• Track visitor behavior and identify opportunities for improvement
• Provide recommendations based on website data and user feedback
• Stay current on nonprofit website trends and digital best practices

Collaboration & Support

• Work closely with the Executive Director, Social Media Manager, and other volunteers to ensure consistent messaging and branding
• Support digital campaigns by updating website content and creating new pages as needed
• Help maintain a cohesive visual identity across Dogslife's digital platforms

What We Are Looking for in This Role

• Commitment to Dogslife's mission and values
• Experience managing or maintaining websites using platforms such as WordPress, Wix, Squarespace, or similar content management systems
• Strong understanding of user experience and website organization
• Excellent written communication and attention to detail
• Familiarity with basic SEO principles and website analytics
• A creative mindset with an eye for design, storytelling, and engagement
• A proactive, self-motivated approach with strong problem-solving skills
• A love for animals and dedication to the cause of animal welfare

Our Commitment to You

Dogslife is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals, families, and the communities we serve. We embrace challenges and lead with positive intent, welcoming all people who have a caring and compassionate dedication to animal welfare.