Voluntary Social Media Director

About Us

Tell My Truth and Shame the Devil CIC is a grassroots movement committed to confronting and eradicating Child Sexual Abuse (CSA) across the UK.

We give survivors, families, and allies the power to speak out, heal, and educate communities through storytelling, outreach, and collective action.

We work across all communities — Black, white, Asian, Caribbean, African and beyond — ensuring no survivor feels alone or silenced.

Our CIC operates through a community-driven, volunteer-led structure, built by people who believe in truth, justice, and love as law.

The Role – Social Media Director (Team Lead)

Job Purpose

Lead the organisation’s social media function to build an online community, drive engagement, connect with diverse audiences, and use social media metrics to strengthen organisational performance and improve efficiency.

Main Responsibilities / Key Duties

• Develop and execute social media strategies that communicate the CIC’s message, increase visibility, and ensure consistency across platforms.
• Build and maintain an active online community, ensuring engagement is respectful, relevant, and supportive.
• Lead and support the social media team, providing guidance, motivation, and opportunities for growth.
• Collaborate with other departments to ensure alignment on projects, messaging, timelines, and organisational goals.
• Maintain quality control to ensure all content is accurate, on-brand, and reflective of the CIC’s values.
• Manage content schedules, ensuring timely planning, production, and publishing across platforms with regular team check-ins.
• Engage with audiences online, responding to comments, messages, and conversations in a timely and professional manner.
• Lead the launch of social media campaigns for awareness, advocacy, marketing, and fundraising.
• Track performance of posts, campaigns, and team progress to measure engagement, reach, and achievement of targets.
• Train and support the team, ensuring clarity on goals, timelines, tools, best practices, and evolving platform features.

What We’re Looking For

• Minimum 3 years experience in a similar social media leadership role.
• Strong team leadership and management skills.
• Excellent communication, collaboration, and community-building capabilities.
• Extensive knowledge of major social media platforms (YouTube, Instagram, TikTok, Facebook, X/Twitter, etc.).
• Ability to understand and apply social media analytics, metrics, data analysis, and reporting.
• Knowledge of social media best practices, content formats, platform compliance, charity regulations, and GDPR.
• Skills in social media strategy, content planning, branding, and community engagement.
• Ability to mentor, guide, and support a volunteer social media team.
• Creativity, problem-solving skills, and a strong understanding of emerging trends.

Location

Hybrid role (remote with occasional in-person meetings).

Ideally based in London, or within up to 3 hours travel distance for team activities, meetings and events.