Email Marketing Specialist Volunteer

Role Overview

The Email Marketing Specialist is a tactical support staff role focused on building, formatting, and distributing VPMMA’s digital email campaigns. You will be responsible for translating our organizational updates, success stories, and upcoming learning events into clean, professional email newsletters. This role ensures consistent touchpoints with our vital network of active mentors, mentees, community partners, and donors.

Key Responsibilities

• Campaign Execution: Build, format, test, and schedule high-quality monthly newsletters, community announcements, and automated updates using Mailchimp.
• Brand & Style Alignment: Enforce VPMMA’s written communication guidelines to ensure all email content is clear, concise, professional, and properly formatted with headings and bullet points to maximize readability.
• Audience Segmentation: Assist in managing subscriber lists to ensure targeted messaging reaches the right cohorts, such as transitioning service members or corporate partners.
• Analytics Tracking: Monitor and report basic email metrics (open rates, click-through rates) to help the marketing team continuously optimize audience engagement.
• Cross-Team Collaboration: Coordinate closely with Content Creators, the Social Media Manager, and the PR team to synchronize email themes with broader organizational campaigns.

Skills & Qualifications

• Mailchimp (Required): Hands-on experience building templates, managing lists, and scheduling campaigns inside Mailchimp.
• Canva & Adobe Creative Cloud (Nice to Have): Familiarity with asset design tools to assist with minor image resizing or visual layout adjustments.
• Strong Copyediting Skills: Exceptional attention to detail regarding grammar, spelling, hyperlink verification, and mobile responsiveness.
• Reliability: Commitment to dedicating 3 hours per week and consistently meeting publication deadlines.
• Mission Core: A strong desire to support and advocate for the veteran and military spouse community.

Position Details

• Type: Volunteer
• Location: Remote
• Directorate: Marketing
• Reports To: Director of Marketing
  • Alternative: Marketing Manager
• Estimated Time Commitment: 3 hours per week (approx. 12–15 hours per month)
• Term Alignment: 2026/2027 Volunteer Term

Volunteer Benefits & Recognition

• Professional Development: Enhance your digital marketing portfolio and gain concrete experience in nonprofit communications.
• Coursera Access: Direct, complimentary access to Google Certificates on Coursera through VPMMA’s training program.
• Volunteer Recognition: Eligibility for our Volunteer of the Month/Year awards and appreciation events.
• Letters of Recommendation: Formal letters of recommendation provided by executive staff for volunteers making significant contributions.
• Fulfillment: Enjoy the deep satisfaction of knowing your work prevents veteran isolation and directly supports families navigating critical life shifts.

Standard Volunteer Expectations

• Commitment: Maintain your regular volunteer service schedule and complete assigned digital tasks on time.
• Communication: Notify the marketing team as early as possible if personal or family obligations temporarily shift your weekly availability.
• Professionalism: Adhere to the VPMMA Code of Conduct, treating all members with dignity, respect, and a neutral, positive tone.
• Confidentiality & Privacy: Maintain strict data privacy; protect our subscribers' personal data and secure all proprietary internal information.
• Compliance: Follow all established safety, security, and anti-discrimination guidelines.
• Legal Note: Volunteers are not covered under VPMMA’s organizational liability insurance policy and must obtain personal coverage if desired. Background checks may be required based on the nature of the position.

About VPMMA:

The Veteran Project Manager Mentor Alliance (VPMMA) is a 100% volunteer-run 501(c)(3) nonprofit organization dedicated to supporting and advancing the careers of service members, veterans, and military spouses. We aim to build a strong, supportive community by equipping our members with essential project management skills, mentorship, and professional development to help them successfully navigate profound career and life transitions.

Within our Marketing Directorate, support staff volunteers are vital to making this impact a reality, amplifying our voice and connecting veterans with these life-changing resources.

This description provides a general overview of the volunteer position and may be modified as needed.

Training and Support:

Volunteers will receive training on VPMMA's mission, programs, and Initiative procedures. You will receive ongoing support to ensure you have the resources and guidance you need to excel in this role.

Note: Our organization is still evolving, so some roles and responsibilities may change. We will keep you informed and provide updates if your position changes.

Join our team and help us support veterans in their project management journeys!