Public Relations (PR) Manager

Public Relations (PR) Manager

Cherrie Give Resultz

Department: Communications (reports to Director of Communications)

Program: Apex Talent Initiative Academy

Role Type: Advanced Learning Opportunity (Unpaid)

Reports To: Director of Communications

Work Environment: Remote

Position Summary

The Public Relations (PR) Manager participates in an advanced leadership learning experience focused on overseeing communication strategies, managing crisis communications, and directing the overall public image of the Academy. This role provides senior-level exposure to strategic PR planning and reputation management within a guided program environment.

Learning Focus Areas

Participants in this role will gain advanced exposure to:

• Development and oversight of PR strategies
• Crisis communications planning and response
• Reputation management and public image direction
• Media relations strategy and stakeholder engagement
• Integration of PR with overall communications efforts

Program Activities

Participants may engage in:

• Leading PR strategy development and campaign oversight
• Managing crisis communications scenarios (simulated and guided)
• Directing the Academy’s public image and messaging
• Coordinating with the Social Media, Marketing, and Influencer teams
• Mentoring PR Specialists and Assistants
• Providing strategic recommendations to Communications leadership

Leadership Development Component

This role includes leadership development through strategic oversight, crisis management practice, and cross-team coordination under the guidance of the Director of Communications.

Participation Expectations

• Engage consistently at a leadership level in all program activities
• Maintain professional, strategic communication with internal and external stakeholders
• Provide guidance and support to junior team participants

Qualifications

Education / Background

Candidates may include individuals with prior experience or strong interest in public relations, strategic communications, or crisis management.

Skills & Abilities

• Strategic thinking and crisis management skills
• Excellent written and verbal communication
• Ability to lead and mentor participants
• Strong reputation management and stakeholder engagement mindset

Work Environment

This is a fully remote learning environment involving strategic planning, team leadership, and guided high-level PR activities.

Program Nature

This advanced learning opportunity is part of the structured Apex Talent Initiative Academy program designed for educational and professional development. Participation is voluntary and does not constitute employment. All activities are for learning purposes and are not used as a substitute for paid work.

Future Opportunities

Participants demonstrating exceptional engagement may be considered for future advanced opportunities within the Academy based on organizational needs and program availability. Participation does not guarantee any future role.