Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management)

Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management)

The Donovan’s Venom (501c3 Nonprofit)

Department: Marketing

Location: Remote

Position Type: Volunteer Leadership Role

Reports To: Director of Marketing

Position Overview

The Google Ads Team Lead is responsible for leading the organization’s Google Ads function, including campaign strategy, team management, and performance oversight.

This role ensures that paid media efforts are structured, optimized, and aligned with organizational goals, while driving measurable results across campaigns.

Operating at the intersection of paid media strategy, team leadership, and performance optimization, this role is critical to scaling visibility, engagement, and conversions through Google Ads.

Key Responsibilities

1. Paid Media Strategy & Direction
   • Define and lead Google Ads strategy across campaigns
   • Align campaigns with organizational priorities
   • Establish clear performance goals

1. Team Leadership & Management
   • Lead and support Google Ads Specialists and contributors
   • Assign work based on:
   • Campaign needs
   • Skill sets
   • Provide guidance, feedback, and direction

1. Campaign Oversight
   • Oversee campaign execution across:
   • Search
   • Display
   • YouTube/video
   • Ensure campaigns are structured and implemented correctly

1. Performance Management & Optimization
   • Monitor campaign performance across the team
   • Identify areas for improvement
   • Drive optimization efforts

1. Budget Oversight
   • Manage and allocate advertising budgets
   • Ensure efficient use of:
   • Ad spend
   • Google Ad Grants (if applicable)
   • Optimize budget distribution across campaigns

1. Analytics & Reporting
   • Review performance data and reports
   • Provide insights to leadership
   • Ensure reporting is clear and actionable

1. Process Development & Standardization
   • Build and maintain campaign workflows
   • Standardize best practices
   • Improve efficiency and scalability

1. Cross-Functional Collaboration
   • Work with:
   • Marketing (content and messaging)
   • Programs (campaign alignment)
   • Development (fundraising-related campaigns)
   • Ensure cohesive campaign strategy

1. Conversion Tracking & Data Integrity
   • Ensure proper setup of conversion tracking
   • Maintain accuracy of campaign data
   • Support performance measurement

1. Quality Control
   • Review campaigns for:
   • Accuracy
   • Performance
   • Compliance with best practices
   • Ensure consistent quality across all campaigns

1. Problem-Solving & Issue Resolution
   • Address performance issues or campaign gaps
   • Support team in resolving challenges
   • Maintain continuity of campaign execution

1. Continuous Improvement
   • Stay current with Google Ads trends and updates
   • Improve team performance and processes
   • Enhance overall campaign effectiveness

Volunteer Commitment Expectations

• • Estimated Commitment: 15-20 hours per week
  • Flexible schedule
  • Participation in marketing and leadership meetings required
  • Fully remote

Minimum Qualifications

• • 3–5 years of experience with:
  • Google Ads
  • Paid media campaign management
  • Experience leading or mentoring others
  • Strong understanding of:
  • Campaign structure
  • Performance optimization
  • Metrics and analytics

Preferred Qualifications

• • Experience with:
  • Google Ad Grants
  • Google Analytics
  • Experience in nonprofit or mission-driven organizations
  • Experience in remote teams

Core Competencies

Paid Media Strategy

• • Defines and executes campaign strategy
  • Aligns campaigns with goals

Leadership & Team Management

• • Guides and develops team members
  • Drives accountability and performance

Performance Optimization

• • Uses data to improve results
  • Identifies and addresses inefficiencies

Data Analysis & Insight

• • Interprets campaign data
  • Provides actionable recommendations

Organization & Process Discipline

• • Maintains structured workflows
  • Ensures consistent execution

Communication

• • Coordinates across teams
  • Translates performance into clear insights

Work Environment

• • Fully remote
  • Fast-paced, performance-driven marketing environment
  • Collaborative across marketing and program teams

Important Disclaimer

This is a volunteer position and does not constitute employment.

We are onboarding individuals who are ready to contribute immediately.

Please only apply if you are prepared to begin within the next 14 days.