Social Media Intern/Brand Ambassador

CAPS Pregnancy+ Medical Clinics offers early prenatal services, resources, education and counseling in a confidential environment. CAPS offers services at 5 clinics, in the San Diego area. CAPS is a non-profit organization offering help and hope for pregnancy decisions and for those who are struggling from past abortion. CAPS offers a host of resources and a network of service providers for pregnancy, pregnancy grief, adoption and parenting. We do not perform or refer for abortions.

Critical Qualities:

• A strong maturity in Christian faith
• A genuine passion for the life-affirming mission of CAPS
• Professionalism in demeanor, written and oral communication
• Disciplined with priorities and deadlines
• Commitment to excellence in the development and growth of the organization
• Demonstrated willingness to be flexible and tolerant in a changing work environment

Position Overview:

As our Social Media Intern/Brand Ambassador, you will play a pivotal role in personifying our brand online and engaging with our audience through compelling content, captivating stories, and authentic interactions. This internship offers a unique opportunity to gain hands-on experience in digital marketing, content creation, and social media management while contributing to the impact CAPS Pregnancy Medical Clinic is making in the San Diego area.

Responsibilities:

• Manage and help establish newly created brand identity into different platforms.
• Follow established content strategy to increase brand awareness and engagement across Instagram and potentially TikTok.
• Create visually appealing and engaging content including photos, videos, graphics, and captions that align with our brand voice and resonate with our target audience.
• Be the face of the brand by appearing in Instagram Reels and Stories, TikToks, and other interactive content, showcasing the personality of the brand.
• Collaborate with other CAPS employees to create content that establishes the brand experience (e.g. interviewing medical staff about the appointment experience or helpful women’s health information)
• Monitor social media channels for trends, opportunities, and conversations relevant to us and respond to comments on CAPS profile.
• Re-purpose content from blogs, website content, etc. to create relevant videos.
• Analyze social media performance metrics and generate reports to track progress and identify areas for improvement.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing and content creation.

Qualifications:

• Currently enrolled in a Bachelor's degree program in Marketing, Communications, Journalism, or related field.
• Passion for social media, digital marketing, and brand storytelling.
• Strong written and verbal communication skills with a keen eye for detail and creativity.
• Proficiency in using social media platforms including Instagram and TikTok.
• Basic knowledge of photo and video editing tools such as Adobe Creative Suite, Canva, or similar.
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
• Positive attitude, proactive mindset, and willingness to learn and adapt.
• Previous experience in social media management, content creation, or digital marketing is a plus.