Chief Marketing Officer

About the Role

This is a volunteer opportunity for The Chief Marketing Officer (CMO) who will play a pivotal role in shaping how the world experiences The Sentinel by Yuvoice. As a member of the executive leadership team, you’ll help guide our long‑term vision, inspire a growing team, and elevate the stories and voices at the heart of our mission.

This role is less about day‑to‑day execution and more about setting direction, empowering others, and building a marketing function that reflects our values and amplifies our impact. A key focus will be recruiting and nurturing a talented volunteer team, creating a space where creativity thrives and every contributor feels seen, supported, and inspired.

Responsibilities

Strategic Leadership & Oversight

• • Shape the overarching vision for The Sentinel by Yuvoice’s marketing strategy, ensuring it aligns with our mission and long‑term goals.
  • Provide high‑level guidance and thoughtful oversight to the marketing team.
  • Set priorities, clarify expectations, and help the team stay focused on meaningful outcomes.
  • Partner with fellow executives to ensure marketing efforts strengthen and elevate our collective impact.

Team Recruitment & Development

• • Lead the effort to build a dynamic, diverse, and mission‑aligned marketing team.
  • Mentor and support volunteers, helping them grow in confidence, skill, and purpose.
  • Foster a culture where creativity is encouraged, collaboration is natural, and every voice matters.

Team Supervision

• • Provide guidance and support to functional leads across:
  • Content Creation (LinkedIn, BlueSky, TikTok, newsletters, graphic design)
  • Brand & Communications (PR, SEO, Ad Grants)
  • Media & Events (podcasts, events)
  • Analytics & Insights (data analysis, reporting)
  • Ensure each function is progressing with clarity and aligned with The Sentinel by Yuvoice’s mission and goals.

Brand, PR, and Market Presence

• • Champion a consistent, authentic brand identity across all channels.
  • Guide PR, digital content, and event strategies that expand The Sentinel by Yuvoice’s visibility and deepen our connection with communities.
  • Provide strategic direction for campaigns and initiatives, empowering the team to execute with creativity and confidence.

Data and Insights

• • Oversee the use of data to measure, learn, and continuously improve.
  • Review insights and offer thoughtful recommendations that help the team grow and refine its approach.

Requirements

Qualifications

• • Leadership experience in marketing at the executive or senior director level.
  • Proven ability to recruit, build, and guide creative and technical teams.
  • Strong understanding of digital content, PR, SEO, events, and analytics.
  • Excellent organizational, communication, and decision‑making skills.
  • A genuine commitment to The Sentinel by Yuvoice’s mission and values.

Personal Attributes

• • A visionary thinker who can translate big ideas into clear direction.
  • A motivating team‑builder who brings people together with purpose and positivity.
  • A collaborative communicator who leads with empathy and clarity.
  • A passion for social impact, storytelling, and using marketing as a force for good.