Social Media Assistant

Position Overview

The Social Media Assistant supports the execution of Young Mothers, Inc.’s social media strategy across Instagram, Facebook, and Twitter. This role focuses on creating, scheduling, and promoting content that aligns with organizational programs, campaigns, and branding guidelines.

The assistant works from an established Social Media Calendar and collaborates with internal teams to ensure consistent, engaging, and mission-aligned content.

Responsibilities

Content Execution

• Draft and publish posts and stories for Instagram, Facebook, and Twitter
• Develop platform-specific captions aligned with the Social Media Calendar
• Research and apply relevant hashtags
• Include appropriate sources or citations when needed
• Understand and create content tailored to YMI’s audience (primarily young women of color age 25 and under)

Design & Visuals

• Create flyers and social graphics using Canva
• Select imagery aligned with YMI branding guidelines
• Tag partners, journalists, sponsors, and featured individuals when appropriate

Scheduling & Publishing

• Schedule content using Buffer or similar tools
• Ensure captions, hashtags, and links are accurate prior to publishing

Event Promotion

• Create and promote events on Facebook
• Announce events across platforms with registration details
• Promote programs according to the Promotional Calendar
• Update social media bios with relevant registration links when needed

Qualifications

• Interest in social media, communications, or nonprofit marketing
• Familiarity with Instagram, Facebook, and Twitter
• Basic Canva skills required
• Experience with scheduling tools (Buffer or similar) preferred
• Strong attention to detail
• Ability to follow branding and content guidelines
• Comfortable working independently and receiving feedback