Marketing Assistant

DEPARTMENT: Marketing

ROLE TITLE: Marketing Assistant

LOCATION: Remote/Olympia, Washington State

LEVEL/SALARY: Volunteer, Marketing Apprenticeship Pathway

DESIRED HOURS: Monday through Friday, Part-time Flexible Hours

COMMITMENT: April 30, 2026 – October 31, 2026; Phase 1: 40-hour Learning & Orientation Commitment; Phase 2: 6-Month Volunteer Marketing Assistant Role; Phase 3 (Eligibility): Marketing Manager (Leadership Track)

ORGANIZATION DESCRIPTION: C.A.R.E. Wellness Center & Services

C.A.R.E. Wellness Center is a 501(c)3 nonprofit charity with a mission of providing a safe farm stay, holistic retreat, and wellness programs for BIPOC community and allies for equality. Its programs are focused on persons of color and work with vulnerable populations such as BIPOC with justice-involvement, foster youth, and those suffering mental health challenges. The person in this role must be sensitive to these populations and center their duties on wellness.

Our Mission is to provide a safe farm stay, holistic retreat, and wellness programs for black, indigenous, people of color and allies, to recover from Post-Traumatic Slave Syndrome via Spirituality, AgroTourism, and Racial Justice.

Our Vision is Connectivity: to Nature; to God; and to Self. Our goal of acquiring farmland is to establish a safe spiritual retreat for people of color to escape constant trauma and begin repairing their fractured foundation and realize self-actualization. Our programs are a research community project with a goal of empowering others to heal from PTSS.

The Founder, Chair, and CEO is a woman of color, Pansexual, and person with disabilities fully committed to the growth of both C.A.R.E. Wellness Center (nonprofit) and C.A.R.E. Family Services, LLC (for-profit), also doing direct services for children and youth. We highly encourage an ethical, organized, and ambitious student or seasoned professional to help support the foundation of this new and unique nonprofit for the community. This is a home-based office welcoming volunteers, guests, and visitors for meetings while fundraising for farmland to headquarter wellness programs.

JOB SUMMARY:

The Marketing Assistants at C.A.R.E. Wellness Center & Services will collaborate with other students in our marketing team to enhance our visibility and impact within the community. These roles involve strategic planning, execution of the marketing plan, management of the marketing calendar, upholding marketing standards, and overseeing minor content creation, social media posting, and community engagement. This small group will play a pivotal role in shaping our public image and expanding our outreach through innovative marketing strategies and compelling storytelling. The Marketing Manager will be responsible for generating comprehensive monthly reports that reflect the outcomes of marketing initiatives and their alignment with our organization’s mission of promoting spirituality, sustainability, and equality. Remote opportunities for a Washington state resident.

The Marketing Assistant role is a learning-first, values-aligned apprenticeship designed to support C.A.R.E.’s marketing and communications while preparing individuals for future opportunities on the marketing team such as Event Coordinator, or leadership as a Graphic Designer, Social Media Manager, Website Manager, or the Marketing Manager. This role begins with a 40-hour learning and onboarding commitment, followed by a 6-month volunteer position supporting content creation, social media, and outreach. Upon successful completion, the Marketing Assistant becomes eligible for promotion into a licensed role, with expanded projects, leadership, strategy, and reporting responsibilities. The Marketing Assistant works closely with the CEO/Program Director, creative collaborators, and volunteers, and serves as a steward of C.A.R.E.’s public voice and ethical storytelling.

PHASE 1: REQUIRED LEARNING & ORIENTATION (40 HOURS)

Before formally entering the 6‑month volunteer role, Marketing Assistants will complete 40 hours of learning, scheduled flexibly every Thursday 10am-2pm over several weeks.

Learning Focus Areas

• C.A.R.E. mission, vision, values, and programs
• Trauma-informed, wellness-centered marketing practices
• Ethical storytelling with BIPOC and vulnerable populations
• Brand voice, messaging, and visual identity
• Introduction to marketing systems and tools
• Observational support of existing content and campaigns

Light Practice During Learning Phase

• Assignment #1: Team collaboration to create a Marketing Campaign Calendar
• Assignment #2: Minor content creation (brand drafts, captions, graphics)
• Assignment #3: Social media scheduling support
• Assignment #4: Analytic reporting, storytelling, reflection and feedback conversations

PHASE 2: MARKETING ASSISTANT – VOLUNTEER ROLE (6 MONTHS)

KEY RESPONSIBILITIES

Content Creation & Storytelling

• Assist in creating engaging, mission-aligned content for:
• Social media
• Email newsletters
• Website updates
• Collaborate with program teams to uplift stories of impact
• Support photography, graphics, and visual storytelling

Social Media Management

• Schedule and publish posts across platforms:
• Slack (forums)
• Facebook
• Instagram
• Pinterest
• LinkedIn
• Engage with followers respectfully and professionally
• Support social media planning/campaign calendars

Digital Marketing Support

• Assist with digital campaigns and promotions
• Track engagement and basic performance metrics
• Offer insights and improvement ideas

Graphic Design & Multimedia

• Create graphics, infographics, and simple videos using Canva
• Support multimedia projects and campaigns
• Access to Thurston Community Media equipment (WA-based volunteers)

Email Marketing

• Assist with drafting and distributing email campaigns
• Monitor open rates and engagement
• Suggest improvements based on results

Community Outreach & Partnerships

• Support outreach campaigns and community engagement
• Assist with promotions for events and programs
• Coordinate with partner organizations when appropriate

Brand Stewardship

• Uphold C.A.R.E.’s brand voice, values, and visual identity
• Ensure consistency and ethical representation in all materials

Administrative & Team Support

• Uphold schedules and deadlines
• Collaborate via Slack and Notion
• Support special marketing projects as assigned

ELIGIBILITY FOR MARKETING MANAGER (LEADERSHIP TRACK)

After successful completion of:

✅40-hour learning commitment

✅ 6 months of volunteer service

✅ Demonstrated reliability, cultural humility, and initiative

The Marketing Assistant becomes eligible for promotion to:

• Marketing Manager
• Marketing Assistant
• Event Coordinator
• Graphic Designer
• Social Media Manager
• Website Manager

(Paid opportunities become available as grant funding is secured.)

MARKETING ASSISTANT RESPONSIBILITIES:

• Develop and implement a strategic marketing plan in collaboration with the marketing team and executive leadership.
• Manage and update the marketing calendar and standard operating procedures to ensure timely execution of campaigns and events.
• Oversee the creation and distribution of marketing materials that reflect the organization’s values and standards.
• Coordinate with the communications team to maintain a consistent brand message across all platforms.
• Generate detailed monthly reports analyzing the effectiveness of marketing strategies and campaigns.
• Liaise with media outlets and manage public relations to foster positive community relations and enhance the organization’s public image.
• Collaborate with program managers to promote events and initiatives that support mental health awareness and trauma recovery.
• Establish and maintain partnerships with community organizations to further outreach efforts.

ESSENTIAL FUNCTIONS:

• Typing speed of 35+ WPM
• Strong oral, written, and digital communication skills
• Ability to plan and execute mission-aligned marketing tasks
• Comfort using digital tools and social platforms
• Cultural sensitivity and trauma-informed awareness

PREFERRED:

• Bachelor’s degree (or coursework) in Marketing, Communications, or related field
• Background in holistic care, creative arts, or community work
• Extroverted or community-engaged personality
• Passion for wellness, healing justice, and BIPOC-centered work

TOOLS & PLATFORMS USED

• Notion/Dynamics
• Slack
• Microsoft Office Suite (Outlook, Calendar, Excel, Word, Teams, SharePoint, OneDrive, PowerPoint, Power Automation)
• Canva
• Figma/Figjam
• Squarespace (www.carewellnesswa.org)
• Social Media Platforms (Facebook, Instagram, Pinterest, LinkedIn)
• Community networks

WORK CONDITIONS & PHYSICAL REQUIREMENTS:

The Marketing Assistant works flexible shifts remotely with some scheduled synchronous meetings, event settings during quarter sessions for programs, with minimal bending, stooping, sitting, and kneeling. May require long periods of standing. Possible exposure to animals, plants, perfume/incense, and nuts during in-person activities (for local volunteers). May require infrequent lifting up to 50 lbs. May require some local travel.

EQUITY & VALUES STATEMENT

C.A.R.E. Wellness Center is an equal opportunity organization. We celebrate diversity and are committed to creating an inclusive, accessible, and healing-centered environment for all stakeholders.

NEXT STEPS: Please Apply HERE! https://forms.gle/TEe1B5c7krmZxRap7