Social Media & Digital Marketing Intern

Organization: James S Brady Therapeutic Riding

Location: San Francisco, CA (hybrid – remote with on-site visits to the Brady barn at the San Francisco Zoo)

Type: Part-time Internship (1 semester, potential renewal for 2nd semester)

Reports to: Director of Digital Strategy

About Brady

OUR MISSION: To bring strength and healing to children with special needs and the San Francisco community through the love and care of horses; to encourage young people in compassion and leadership through volunteerism.

James S Brady Therapeutic Riding is a not-for-profit organization that is staffed by volunteers and funded through private donations. This is a unique pilot program set in an urban center at the San Francisco Zoo.

Overview

We’re seeking a creative and motivated Social Media & Digital Marketing Intern to help us grow our online presence. This is a hands-on opportunity to gain real-world experience in nonprofit marketing, storytelling, and digital strategy—while making a difference in the community.

You’ll work closely with the Director of Digital Strategy to:

• Establish the marketing and branding pillars on which the content plan is built
• Develop and implement a semester-long social media content plan to grow our reach
• Create engaging posts, stories, and videos for multiple platforms
• Research tools and strategies to make our small nonprofit more efficient online

Key Responsibilities

• Work with the Director of Digital Strategy to define marketing and branding pillars for Brady’s online presence
• Collaborate with the Director of Digital Strategy to design a semester-long content calendar and style guide
• Write clear, compelling copy tailored to each platform
• Design eye-catching graphics (Canva, Adobe Suite, or similar tools)
• Visit the Brady barn regularly to capture photos, video footage, and short interviews with leadership, volunteers, and client families
• Edit short-form video content for Instagram and TikTok; edit long-form video for YouTube and website (basic editing skills required, advanced skills a plus)
• Research social media scheduling tools suitable for a small nonprofit with a limited budget
• Monitor social media accounts, track engagement, and suggest new strategies to grow audience reach
• Assist with analytics and reporting to evaluate content performance

Ideal Qualifications

• Current undergraduate student (Marketing, Communications, Digital Media, or related field)
• Strong writing and storytelling skills with an eye for detail
• Familiarity with Facebook, Instagram, TikTok, LinkedIn, and YouTube best practices
• Basic graphic design skills (Canva, etc.)
• Basic video editing skills (CapCut, iMovie, or similar)
• Comfortable photographing and filming people, animals, and events
• Ability to work independently, meet deadlines, and bring creative ideas to the table
• Enthusiasm for nonprofits, community service, or equine-assisted activities
• Computer and internet access required

Commitment & Compensation

• Commitment: 8–10 hours per week, for 1 academic semester (with potential renewal for a 2nd semester)
• Compensation: Unpaid internship (eligible for academic credit if approved by your school)
  • Perks:Potential for glowing letters of recommendations and referrals, and support in your career next-steps
  • Brady swag
  • Learning Outcomes:Hands-on experience in developing marketing and branding pillars and building a digital strategy around them
  • Exposure to nonprofit leadership and strategic planning
  • Resume and portfolio-worthy projects in social media, content creation, and branding
  • Profile on Brady’s Team page
  • Chance to contribute to meaningful nonprofit work
  • Exposure to working with and around horses, the special needs community, and mindfulness practices