Social Media Manager Lead – Thrive Together Well-being Initiative

Reports to: Founding Director, Thrive Together Well-being Initiative

Status: Volunteer (Remote)

Time Commitment: Approximately 10-15 hours per week (flexible with clear communication)

About the Thrive Together Well-being Initiative

The 🌿 Thrive Together Well-being Initiative (TTI) is a global, volunteer-powered program within CrowdDoing focused on psychological safety, belonging, and human-centred HR. We co-design mental wellness, engagement, and recognition strategies that honour the dignity, time, and lived experiences of volunteers worldwide.

We partner with multi-generational, cross-cultural volunteers and teams to create spaces where people feel seen, valued, and supported as they serve.

Role Purpose

The Social Media Manager Lead will shape and steward Thrive Together’s digital presence and storytelling. This role ensures our message of well-being, inclusion, and belonging is communicated clearly, consistently, and compassionately across our social channels (primarily LinkedIn, with expansion potential).

You will lead the strategy and daily flow of content so that:

• Volunteers, partners, and prospective collaborators understand who we are and what we stand for
• Our stories reflect global, neurodiverse, and culturally aware perspectives.
• Our online presence aligns with the initiative’s values, boundaries, and capacity, including responsible use of copyrighted materials and research-informed content.

Key Responsibilities

1. Social Media Strategy & Planning

• Co-create a simple, realistic social media strategy aligned with TTI goals (awareness, recruitment, engagement, recognition).
• Develop a content calendar (monthly or quarterly) that highlights:
  • Volunteer stories and spotlights
  • Mental wellness and belonging themes
  • Key program updates, workshops, and milestones
• Align social media messaging with Thrive Together's overall branding, tone, and visual identity.

1. Content Creation, Research & Publishing

• Draft, edit, and schedule posts, graphics, and short updates for platforms such as:
  • LinkedIn (primary)
  • Additional platforms as agreed upon (e.g., Instagram, X/Twitter, etc.)
• Collaborate with the team on:
  • Quote cards, visual storytelling, and simple infographics
  • Campaigns for volunteer recruitment, recognition, and mental wellness awareness
• Ensure content is:
  • Humanized, strengths-based, and non-extractive
  • Accessible (alt text, plain language where possible, and inclusive imagery)
  • Legally compliant with respect to copyright (using original content, licensed assets, or properly credited materials)
• When citing or referencing research, articles, or data, ensure:
  • Sources are reputable
  • Information is accurately represented.
  • Proper attribution and non-plagiarising practices are followed.

1. Community Engagement & Listening

• Monitor comments, mentions, and messages on TTI’s social channels.
• Respond or triage messages in a way that is:
  • Respectful, kind, and aligned with TTI values
  • Clear about boundaries (we do not provide crisis services, legal advice, or medical care).
• Share patterns of feedback or common questions with the core team to inform:
  • Program design, FAQs, and future communications.

1. Collaboration & Internal Coordination

The Social Media Manager Lead will work closely with the:

• Founding Director on strategic messaging, campaigns, and tone.
• HR & People Experience Partner to align content with people experience, recognition, and engagement priorities.
• Communications & Content Coordinator to ensure:
  • Message consistency across platforms and materials
  • Efficient content workflows, reviews, and approvals
  • Smooth integration of social media content into broader campaigns and communication plans

You may also join scheduled team meetings (as capacity allows) and contribute to:

• Agenda topics related to communications, branding, and outreach
• Short updates on performance, upcoming campaigns, and lessons learned

1. Analytics, Learning & Continuous Improvement

• Track basic metrics (e.g., impressions, engagement, clicks, follower growth) using platform analytics or agreed-upon tools.
• Provide short monthly or quarterly summaries of:
  • What content is resonating
  • What might be adjusted?
  • Emerging themes or opportunities
• Suggest gentle experiments (e.g., series, themes, hashtags) to deepen engagement while respecting the team’s time and capacity.

1. Safeguards, Ethics, Copyright & Psychological Safety

• Ensure all posts reflect:
  • Confidentiality, consent, and respect for individual stories
  • Trauma-informed care principles (no graphic or sensationalised content)
• Use images, graphics, and external content in a way that:
  • Respects copyright laws and licensing
  • Uses only approved or properly credited materials
  • Avoids unlicensed use of third-party logos or personal images without consent
• Help uphold community guidelines for public-facing interactions and comments.

Ideal Experience & Skills

You do not need to have done all of this before. We value potential, alignment, and willingness to learn.

Preferred experience may include:

• Prior experience managing or supporting social media for a nonprofit, community project, or mission-driven brand.
• Comfort using tools like Canva, basic scheduling tools, or platform-native schedulers (or willingness to learn).
• Strong writing and editing skills in English; additional languages are a plus.
• Familiarity with or openness to learning about:
  • Copyright basics for social media (fair use, attribution, permissions, and use of stock or branded content)
  • How to locate and share research-informed insights in a clear, accessible way
• Understanding of or interest in:
  • Mental health and wellbeing
  • Volunteer engagement and global collaboration
  • Inclusive, anti-oppressive communication

Qualities & Mindsets

We are especially looking for someone who is:

• Values-driven: You care deeply about dignity, inclusion, and psychological safety.
• Collaborative: You enjoy co-creating and checking in with others rather than working in isolation.
• Organized & reliable: You can manage content calendars and follow through on agreed timelines.
• Culturally aware: You are mindful of language, power dynamics, and global perspectives.
• Curious & growth-oriented: You see this as a space to learn, practice, and grow your skills.

Support, Onboarding & Learning

In this role, you will receive:

• A role-specific onboarding with an overview of Thrive Together’s story, values, and goals.
• Access to branding guidelines, message pillars, and content templates as they are developed.
• Regular check-ins with founding director and designated team members for:
  • Thought partnership
  • Clarity on priorities
  • Space to debrief and adjust workload

How Success Will Be Measured

• Consistent, values-aligned posting that reflects the voice and mission of Thrive Together.
• Steady, sustainable growth in engagement and meaningful connections (not just numbers).
• Clear, compassionate communication with volunteers, partners, and prospective collaborators.
• Responsible and ethical use of copyrighted materials and research-based content.
• Feeling like you are learning, supported, and not burning out while contributing.