Organization: CrowdDoing
Location: Remote (Global)
Role Overview
CrowdDoing is seeking a strategic Content Creator & Marketing Specialist to drive our Go-to-Market (GTM) efforts for high-impact sustainability initiatives. This role is perfect for a marketer who enjoys both high-level program design and hands-on content production. You will be responsible for taking our core value propositions—such as our Sponsor, Partner, and Community Pilot programs—and turning them into compelling digital narratives that resonate with global stakeholders in the climate and environment sectors.
Key Responsibilities
GTM & Marketing Program Support
- Program Alignment: Assist in launching GTM strategies for key initiatives, ensuring that our "Sponsor" and "Partner" offerings are clearly defined for the market.
- Campaign Coordination: Work within marketing programs to synchronize messaging across social media, email, and digital platforms.
- Business Model Storytelling: Translate complex social impact business models into clear, "simple, crisp, and compelling" value propositions for potential collaborators.
Multi-Channel Content Creation
- Digital Writing: Produce high-quality blog posts, LinkedIn articles, and newsletter content focused on sustainability and disaster risk reduction.
- Social Media Management: Design and execute social media assets that highlight the progress of our Community Pilots.
- Asset Development: Create marketing collateral (one-pagers, slide decks, and digital brochures) that explains the intersection of technology and environmental protection.
Qualifications
- Education: Marketing degree required (or currently pursuing). A strong understanding of marketing principles and GTM frameworks is essential.
- Content Expertise: Proven experience in content writing and digital marketing. Ability to adapt tone for different platforms (e.g., professional for LinkedIn, engaging for community groups).
- Domain Interest: A background or strong interest in sustainability, climate change, or environmental science is a significant plus.
- Strategic Thinking: Knowledge of various business models (B2B, non-profit partnerships, etc.) to help tailor marketing messages to different audiences.
- Communication: Exceptional verbal and written skills; ability to distill complex environmental data into actionable marketing content.