ONG (Setor Social)
Google Ads Specialist (Campaign Execution, Optimization & Performance Management) - Volunteer Role
Detalhes
Descrição
About Us:
The Donovan’s Venom is a 501c3 nonprofit organization focused on curating universal accessibility to fine arts and music education for all. We are passionately dedicated to ensuring that everyone, regardless of financial circumstances, has access to high-quality music education, performance opportunities, and fine art. We aim to inspire, empower, and uplift communities by fostering a love for music and the arts through our commitment to education, inclusivity, diversity, and social impact, which drives us to expand our reach continually and enrich the lives of those we serve.
Google Ads Specialist (Campaign Execution, Optimization & Performance Management)
Position Overview
The Google Ads Specialist is responsible for the hands-on execution, management, and optimization of Google Ads campaigns across the organization.
This role focuses on implementing campaigns, managing performance, and continuously improving results through data-driven optimization.
Operating at the intersection of campaign execution, analytics, and performance improvement, this role is critical to driving traffic, engagement, and conversions through paid media.
Key Responsibilities
- Campaign Setup & Execution
- Build and launch Google Ads campaigns, including:
- Search campaigns
- Display campaigns
- YouTube/video campaigns (as applicable)
- Configure:
- Keywords
- Targeting
- Bidding strategies
- Campaign Management
- Monitor and manage active campaigns
- Ensure campaigns are running effectively
- Maintain alignment with campaign goals
- Performance Optimization
- Analyze campaign performance
- Optimize for:
- Click-through rate (CTR)
- Conversions
- Cost efficiency
- Continuously improve results
- Keyword Research & Targeting
- Conduct keyword research
- Identify high-performing opportunities
- Refine targeting strategies
- Ad Copy Development & Testing
- Create and test ad variations
- Optimize messaging for performance
- Align copy with brand and campaign goals
- Conversion Tracking
- Support setup and monitoring of conversion tracking
- Ensure accurate measurement of results
- Optimize campaigns based on conversion data
- Analytics & Reporting
- Track and analyze campaign data
- Provide updates on:
- Performance
- Insights
- Support reporting processes
- Budget Utilization
- Monitor campaign budgets
- Optimize spend for maximum impact
- Support efficient use of ad grants or funds
- Cross-Functional Collaboration
- Work with:
- Marketing team (campaign messaging)
- Programs (initiative alignment)
- Ensure cohesive campaign execution
- Compliance & Best Practices
- Ensure campaigns follow Google Ads policies
- Maintain account health
- Documentation & Process Support
- Maintain documentation for:
- Campaign structures
- Optimization strategies
- Support consistent workflows
- Continuous Improvement
- Test new strategies and approaches
- Stay current with Google Ads updates
- Improve campaign performance over time
Volunteer Commitment Expectations
- Estimated Commitment: 10-15 hours per week
- Flexible schedule
- Participation in marketing and campaign meetings required
- Fully remote
Minimum Qualifications
- 1–3 years of experience with:
- Google Ads
- Paid media campaign execution
- Understanding of:
- Campaign structure
- Keywords and targeting
- Basic performance metrics
Preferred Qualifications
- Experience with:
- Google Ad Grants (nonprofit preferred)
- Google Analytics
- Experience in nonprofit or mission-driven organizations
- Experience in remote teams
Core Competencies
Campaign Execution
- Builds and manages campaigns
- Ensures proper setup and implementation
Data Analysis & Optimization
- Uses data to improve performance
- Applies testing and iteration
Attention to Detail
- Ensures accuracy in campaign setup
- Monitors performance consistently
Performance Focus
- Tracks metrics and outcomes
- Optimizes campaigns for results
Communication
- Coordinates with marketing teams
- Provides clear updates
Problem Solving
- Identifies performance issues
- Adjusts campaigns to improve results
Work Environment
- Fully remote
- Fast-paced, performance-driven marketing environment
- Collaborative across marketing and program teams
Important Disclaimer
As a 100% volunteer-led U.S. nonprofit organization, we may engage volunteers located outside the United States. International volunteer participation is subject to applicable U.S. sanctions and export-control requirements, data privacy and information-security requirements, background screening where appropriate, and confirmation that the volunteer’s country and assigned responsibilities have been approved by the organization.
This is a volunteer position and does not constitute employment.
We are onboarding individuals who are ready to contribute immediately.
Localização
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Thank you for your interest in joining The Donovan’s Venom.
To be considered for this role, please ensure your application includes:
- A current resume
- Responses to all application questions (thoughtful and complete)
- A brief overview of your strategic experience and areas of impact
We encourage applicants to be intentional and specific in their responses, as this role requires a high level of strategic thinking and active contribution.
Important Considerations:
- This is a volunteer role requiring consistent engagement
- Applicants must be able to begin within 14 days
- Incomplete or low-effort applications will not be considered
We are seeking individuals who are ready to contribute, build, and lead in real time.
