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Emma White Research

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Based in Ann Arbor, Emma White Research (EWR) is a national destination for high-quality, public policy-oriented opinion and market research. We help clients measure and understand their audiences’ awareness, perceptions, or opinions. Then we use strategic analysis to help craft messaging, reach key audiences, and get results.


EWR is led by firm principal Emma White, a public opinion researcher with over 15 years of experience conducting high quality research and helping clients turn findings into action.

Based in Ann Arbor, Emma White Research (EWR) is a national destination for high-quality, public policy-oriented opinion and market research. We help clients measure and understand their audiences’ awareness, perceptions, or opinions. Then…

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