Digital Advertising Associate

OVERVIEW

The climate emergency is here and it is the greatest societal threat that we face. The world as we know it is running out of time and the window for small, incremental action has closed. Instead, we need an emergency-level response to accelerate decarbonization around the world.

ACE works at the nexus of youth, media and civic engagement to accelerate our pathway toward a decarbonized world. We reach tens of millions of people with our programs each year and are driving a new climate narrative to engage audiences that our movement has yet to reach. We utilize leading-edge media strategies to combat dangerous disinformation, drive action-taking, and increase diverse participation in the democratic process.

Our staff and board members are dynamic, diverse and talented, and our team is currently growing to meet this critical moment of opportunity.

JOB SUMMARY

In this position, the Digital Advertising Associate will work to strengthen ACE’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy.

The scope of responsibilities will include but is not limited to: creating and managing digital advertising campaigns across a variety of digital advertising platforms to drive web traffic and conversions; developing ad copy and creative; reviewing paid media data and providing ongoing campaign feedback; implementing optimization strategies and methods.

This is a full-time, remote position based in the United States. The Digital Advertising Strategist will work from home, meet regularly by video chat with ACE team members and partners, and conduct the majority of activities both online and in-person, when safe. The Digital Advertising Strategist must be available for travel within the United States, to participate in staff retreats and/or conferences.

KEY RESPONSIBILITIES

• Assist the Associate Director of Paid Media and other stakeholders across various departments in setting up, monitoring, and auditing our paid advertising programs across multiple channels, including various social media streams, such as Meta, Google Ads, YouTube, programmatic, and more.
• Manage campaigns, audiences, ads, tracking assets, and processes across paid traffic sources.
• Develop ad creative and copy and provide feedback to other teams and vendors that assist in developing creative.
• Coordinate with our social media and creator teams to boost and repurpose content for digital ads.
• Communicate campaign learnings to key stakeholders and provide recommendations to the team to optimize both targeting and/or creative elements.
• Keep on top of local and national policies, campaigns, and related trends within digital marketing ecosystems like TikTok, Instagram Reels, YouTube Shorts, etc.

Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays