Social Media Lead (US Only)

Summary: 

This person is responsible for maintaining the Rescue’s Social Media platforms, leading the Social Media team and executing the overall strategy. 

Key Results Area #1 - Leadership

• Keeps PHR’s online presence professional and on brand
• Executes Digital Marketing strategy via Social Media
• Leads Social Media Team; provides accountability and motivation
• Makes every effort to stay involved in current Rescue operations and needs 

Key Results Area #2 - Collaboration

•  Works closely with other Team Leads as necessary (Email, Public Relations, Content Creation)
• Collaborates to help develop marketing campaigns 

Key Results Area #3 - Social Media Strategy

• Keeps up to date with Social Media trends 
• Makes every effort to keep posts fresh, balanced and engaging
• Analyzes insights and data on the different platforms, types of content, and other relevant data points to increase audience
• Reports conclusions to other teams
• Develops A/B testing campaigns