Marketing Associate
Reports to: Communications Director
Location: Remote
Employment Type: Full-time
Key Responsibilities
- Lead the planning, writing, design, and distribution of AG Bell’s marketing and event-related email communications and newsletters.
- Manage email marketing platforms, including MailChimp and Constant Contact.
- Develop audience segmentation strategies to improve engagement, reach, and retention.
- Track and analyze performance metrics to refine and enhance future campaigns.
- Support the Communications Director in developing Donor Appreciation Reports, End-of-Year Appeals, and other donor outreach materials.
Event Marketing & Registration Sales
- Develop and execute marketing strategies to promote AG Bell’s events, including Parent Chats, LEAP, LOFT, the Annual Symposium, Fall Forum, and other programmatic offerings.
- Create targeted email campaigns that drive event visibility, engagement, and registration growth.
- Work in partnership with the Communications Director to develop social media marketing materials/campaigns for events.
- Monitor registration trends, analyze campaign performance, and adjust strategies to meet registration goals.
- Collaborate with Communications Director and other staff to ensure event messaging, timelines, and promotional materials are accurate, timely, and compelling.
Sponsorship & Event Support
- Collaborate with the Manager of Association Relations to support sponsor outreach and marketing materials for AG Bell’s major events, including the Annual Symposium, LOFT, and Fall Forum.
- Develop marketing assets that highlight sponsorship opportunities and help steward sponsor relationships.
Required Qualifications
- Bachelor’s degree in communications, marketing, public relations, or a related field.
- Minimum 3 years of professional experience in communications or marketing, ideally in a nonprofit or mission-driven environment.
- Strong writing and editing skills with the ability to tailor messaging for diverse audiences.
- Proficiency with MailChimp, Constant Contact, and general email marketing practices.
- Demonstrated ability to manage multiple projects, meet deadlines, and maintain strong attention to detail.
- Creative thinker with the ability to bring fresh ideas to donor engagement and marketing content.
Desired Qualifications
- Familiarity with CRM or donor engagement systems, such as Bloomerang and FundraiseUp, is a plus.
- Understanding of accessibility best practices for digital communications.