Request for Proposals (RFP): Strategic Donor Growth & List Expansion Consultant(s)

Overview

Way to Win is seeking experienced consultants or firms to support two critical fundraising priorities:

1. High-Net-Worth Donor Strategy & Recruitment: Recruit new members into Way to Win’s strategic donor collective and strengthen the pitch and donor engagement strategy for major donors.
2. PAC Digital Campaign & Donor List Growth: Design and execute a digital campaign to grow our PAC donor list.
3. House Party and Camp Way Event Strategy: Develop a scalable and engaging donor event strategy to attract new high-net-worth individuals as members and donors of Way.

Consultants may apply for one, two, or all three scopes of work.

Scope of Work

1.High-Net-Worth Donor Recruitment (Way to Win Strategic Donor Collective)

Goal: Grow our base of aligned high-net-worth individuals committed to funding multiracial democracy and movement-building.

Services include:

• Refine and execute a strategic donor recruitment plan to expand the Way to Win donor collective.
• Develop compelling strategy and messaging tailored for different donor archetypes.
• Work with the advising team to identify new aligned prospects and set up strategic outreach and follow-up systems.
• Support preparation and strategy to engage new major donor meetings, events, and cultivation plans.

2.PAC List Growth & Digital Fundraising Strategy

Goal: Build a robust PAC donor list through digital campaigns.

Services include:

• Design and implement a digital campaign aimed at acquiring new donors for Way to Win PAC.
• Analyze existing PAC donor base and identify growth opportunities.
• Provide support for digital testing, segmentation, and ongoing performance analysis.

3.House Party and Camp Way Event Strategy

Goal: Build and scale a values-based event strategy that drives new donor acquisition and cultivates deeper engagement.

Services include:

• Develop a toolkit and model for high-impact house parties and donor salons, including messaging, collateral, and run-of-show.
• Design the Camp Way experience as a donor community-building and activation event, aligned with strategic goals and PAC growth.
• Identify opportunities for localized and national donor activation through events.
• Support donor follow-up and conversion processes post-event.

Timeline

Project launch: ASAP

Initial strategic plan and deliverables: Within the first 30 days

Ongoing support: 3-6-month engagement with potential for renewal (depending on scope of work)

Proposal Requirements

Please submit a proposal that includes:

• Cover letter summarizing your interest and experience
• Approach and work plan for each scope of work (clearly identify if submitting for one, two, or all three)
• Relevant past work or case studies
• Key personnel bios and roles
• Proposed fee structure and estimated hours
• Two references from similar projects

Evaluation Criteria

• Demonstrated success working with major donors and/or digital fundraising
• Experience with values-aligned progressive organizations and donor collectives
• Innovative, actionable strategies grounded in donor psychology and movement-building
• Cultural competency and commitment to racial, gender, and economic justice

Please submit your proposal to hr@waytowin.us by June 5, 2025. Early submissions are encouraged.