Communications Manager, Social Media and Audience

We are seeking a creative and technically skilled Communications Manager to lead communications with the general public, especially our English language social media strategy across multiple channels in North America. This is a new position.

Reporting to

RSF USA Executive Director

Managing

Communications Intern

Overall Mission

We are seeking a creative and technically skilled Communications Manager to lead communications with the general public, especially our English language social media strategy across multiple channels in North America. This is a new position.

Responsibilities (other duties may be assigned)

• In consultation with the Executive Director, RSF global strategic guidelines, create and execute a multi-channel social media strategy for the English-speaking Americas that translates RSF’s advocacy, actions, campaigns, positions, and point of view into content that inspires, engages, and mobilizes the public
• This role will start by taking ownership of RSF USA’s Facebook, Instagram, and LinkedIn accounts with the possibility of adding additional channels in the future (X, Youtube, TikTok…)
• Video Production: Script, film, and edit a variety of video content, such as short-form videos, long-form interviews, clip compilations, etc.
• Graphic Design: Create assets such as infographics, social tiles, and digital reports to illustrate press freedom issues visually
• Curate content for social media accounts, including working with Paris-based social media team to identify global content produced by the Paris-based social media team that will be relevant for North American audiences and vice versa
• Create rapid response social media content based on breaking news and developments in the field
• Develop concepts for recurring features across social media channels
• Monitor trends and influencers on social media to gauge appropriate type of reaction/time to post, trending topics, news stories, new accounts to follow, strategic follows to gain more followers, collaborations, etc.
• Monitor social media for evidence of press freedom violations
• Reply to messages on social media accounts
• Assist in the production of English versions of international content in collaboration with the Paris-based comms team
• Ensure the RSF voice and brand continuity throughout all content
• Develop content that mobilizes the public to take action (sign petitions, email lawmakers, donate, etc.)
• Actively engage with followers, journalists, and partner organizations to grow RSF’s digital footprint and authority in North America.
• Provide monthly reports on key metrics (reach, engagement, conversion) and iterate content based on what resonates with our audience.
• Ensure the security of all digital assets, databases and systems and respect for all applicable intellectual property laws
• Manage strategic partnerships with external organizations, including paid advertising and securing pro bono ad placements in print, digital, and broadcast media
• Work with consultants and external partners to manage brand building and communications campaigns
• Support other departments with graphic design for content such as fundraising communications, policy briefings, reports, etc.

Qualifications

• At least 5 years of professional experience in digital media, social media management, or content creation, preferably within a nonprofit, newsroom, campaign, or advocacy environment.
• Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) and social management tools.
• A deep understanding of the news cycle and the ability to simplify complex legal/political issues into engaging content.
• An intuitive understanding of best practices for maximizing engagement, earning followers, and increasing visibility across major social media sites.
• Exceptional copywriting skills with the ability to adapt tone for different platforms.
• Native-level fluency in English. French or Spanish proficiency is a plus, but not required.
• A proactive and creative thinker willing to bring new ideas to the table and go beyond their immediate job description as necessary
• Comfort working in an international organization and interacting with people from different countries and cultures
• Eligible to work in the United States.
• Willing to commute to the Washington, DC office at least twice per week–we have a hybrid in-person/remote model
• A passionate commitment to the First Amendment, press freedom, journalism, human rights, and the safety of journalists.

RSF USA offers a generous benefits package including health, dental, and vision insurance; 25 days of PTO on top of federal holidays; parental leave; and 401k match.

Native-level fluency in English. French or Spanish proficiency is a plus, but not required.