Head of Digital Brand, Content & Public Image

Head of Digital Brand, Content & Public Image

📍 Lagos, Nigeria (Surulere) | 🏢 Onsite | ⏱ Full-time

🔹 Owner of brand perception, engagement, and digital visibility across a continental education ecosystem

🌱 About SCEF

Santos Creations Educational Foundation (SCEF) is building a continental education participation, funding, and impact ecosystem across Africa.

Our platforms include:

• 🌐 NESA Africa (Awards, Voting & Participation):
• http://www.nesa.africa
• 🌐 EduAid Africa (Schools, Scholarships & Access):
• http://www.eduaid.africa
• 🌐 SCEF (Parent Organization):
• http://www.santoscreations.org
• 🌐 eLibrary Nigeria (Digital Learning Platform):
• http://www.elibrarynigeria.ng

🌍 Role Overview

This is a high-impact brand, communication, and growth leadership role.

You will be responsible for:

• how the organization is seen
• how it is understood
• how people engage and participate

👉 You are not just managing social media—you are driving perception, attention, and conversion across Africa and beyond.

🎯 Core Responsibilities

1. Brand Strategy & Positioning

• Define and maintain brand identity across all platforms
• Ensure consistency in:
  • messaging
  • tone
  • visual communication
• Align brand with:
  • NESA Africa
  • EduAid Africa
  • SCEF mission

1. Social Media & Content Systems

• Manage and oversee:
  • all social media platforms
  • content calendars
  • posting schedules
• Ensure daily, consistent, and strategic publishing

1. Campaign & Growth Execution

Drive campaigns for:

• nominee onboarding (target: 5,000)
• voting participation
• membership growth
• ambassador sign-ups
• awareness campaigns

1. Content-to-Conversion Strategy

Ensure content drives:

👉 engagement → participation → funding

• Convert attention into:
  • nominations
  • votes
  • sign-ups
  • partnerships

1. Platform Engagement Optimization

• Improve:
  • traffic to platforms
  • user interaction
  • retention and conversion
• Align content with platform performance

👥 Team Leadership

You will manage:

• social media interns
• content creators
• design assistants

Responsibilities:

• assign tasks
• track output
• maintain quality
• ensure consistency

🎯 Performance Targets (MANDATORY)

You will be evaluated based on:

• Growth in:
  • social media engagement
  • platform traffic
  • audience reach
• Contribution to:
  • 5,000 nominee onboarding
  • membership registrations
  • ambassador onboarding
  • local chapter activation (15 regions)
• Consistency in content publishing
• Campaign performance and visibility

💰 Compensation & Growth

• Probation (Months 1–3): ₦80,000 – ₦140,000
• Post-Probation (Month 4): ₦96,000 – ₦168,000 (+20%)

💰 Bonus Structure

Bonus is awarded based on:

• engagement growth
• campaign performance
• traffic conversion
• contribution to ecosystem targets

👉 High performers gain:

• brand ownership
• leadership growth
• long-term strategic role

🏠 Relocation & Accommodation

We welcome candidates outside Lagos.

• Temporary accommodation available during probation
• Monday–Friday stay arrangement available

Note:

• Accommodation is shared/basic
• SCEF does NOT cover feeding, utilities, or personal expenses

🧠 APPLICATION REQUIREMENT (MANDATORY)

All applicants must submit detailed written responses.

👉 Applications without responses will NOT be reviewed.

🔍 INITIAL INTERVIEW QUESTIONS (BRAND, GROWTH & STRATEGY)

1. Social Media & Brand Experience

Describe a campaign or brand you have managed.

• What was the objective?
• What strategy did you use?
• What was the result (engagement, growth, conversions)?

1. Platform Review (CRITICAL)

Visit:

👉 http://www.nesa.africa

Answer:

• What is missing from the brand?
• What would you improve immediately?
• What would you change in content strategy?

1. Growth Strategy

We need to grow:

• membership
• ambassadors
• participation

Explain:

• your strategy
• channels you would use
• how you would track growth

1. Content-to-Conversion Thinking

Explain how you turn:

👉 content → engagement → participation → funding

Give a real example if possible.

1. Brand Consistency

Describe how you ensure:

• consistent messaging
• unified brand identity across platforms

1. Real Scenario (CRITICAL THINKING)

After 1 month:

• Content is consistent
• BUT engagement is low
• Membership sign-ups are low

What do you do:

• immediately
• short-term
• long-term

👉 Provide a structured plan.

🔥 WHAT WE ARE LOOKING FOR

We are NOT looking for:

❌ basic social media managers

❌ content-only creators

We are looking for:

✅ brand strategists

✅ growth-driven thinkers

✅ execution-focused leaders

✅ people who understand attention → action → results

🚀 FINAL NOTE

This role is for someone who wants to:

• shape a continental brand
• drive engagement at scale
• influence participation across Africa
• grow into a senior brand and communications leader

english