Senior Digital Specialist

Senior Digital SpecialistJob Category: Local 2Requisition Number: SENIO003251Posted: May 16, 2025Full TimeWashington, DC 20036, USA

JOB TITLE: Senior Digital Specialist

ANNUAL SALARY: $95,839.86

GRADE: PS-3

LOCATION: Washington, D.C

ORGANIZATIONAL OVERVIEW: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions—worker power and collective action—and government—legislative and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

PURPOSE: This position is responsible for supporting the Senior Digital Program Manager and will help staff breakthrough campaigns, create digital content and build a strong national digital presence.

PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification). Performs a wide range of duties as assigned by the International Union, including but not limited to the following:

• Staff’s worker organizing campaigns as digital lead as assigned.
• Assists with coordination, planning, and development of content for digital properties, with a particular focus aimed toward increasing growth and engagement.
• Liaises with broader communications team and other departments, divisions, campaigns, and organizations on developing engaging social media content.
• Regularly analyzes data and draws actionable insights to optimize social media and other digital efforts, this includes managing and owning weekly reporting. Additionally, will organize results and findings into presentations.
• Works with writers, designers, video producers, and senior communications, local union, and international union staff to plan, produce, and disseminate content for social media channels.
• Supports paid social media efforts, including audience targeting, creative development, and placement.
• Identifies creative opportunities that further mobilize our base and promotes action on our policy issues and campaigns.
• Researches and evaluates new relevant social media channels and their impact to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications purposes.
• Assists in the training of International Union staff on social media management platforms, email and text messaging platforms, content management systems, and Google analytics.
• Provides support for email and text message communications campaigns.
• Performs other duties as required to support the department and its mission.

CONTACTS: Interacts with SEIU and affiliate staff and council officials and representatives, consultants, outside organizations, writers, and others.

DIRECTION AND DECISION MAKING: This position reports to the Senior Digital Program Manager and works with minimal supervision.

EDUCATION AND EXPERIENCE: Bachelor’s degree in Communications, Marketing, English or related field and a minimum of three years of relevant work experience; or, a combination of education and experience that would provide for the following knowledge, skills, and abilities:

• Experience maintaining multiple social media platforms for an organization, including content development, monitoring, and using social media management tools. Must have a solid understanding of appropriate posting techniques on each social media platform.
• Thorough knowledge of digital communications strategy and tactics to support advocacy driven campaigns, audience acquisition efforts, and earned and paid media efforts.
• Experience with graphic design, HTML, and Content Management Systems (CMS).
• Deep understanding of integrating traditional media and communications with digital communications efforts. Must have working knowledge of digital media and emerging tools.
• Analytically strong with proven ability to demonstrate data interpretation capabilities as it relates to real time marketing.
• Experience using listening & reporting tools like Facebook Insights, Sprout Social, and Google Analytics
• Experience managing social media advertising campaigns.
• Knowledge of unions, the labor movement, and their mission and objectives.
• Knowledge of union organizing, political, and advocacy campaigns.
• Ability to communicate effectively, both orally and in writing.
• Excellent writing and editing skills required.
• Ability to make effective presentations.
• Ability to manage multiple “priority” projects and effectively coordinate and lead respective staff to meet established deadlines.
• Ability to work effectively with elected leaders and senior staff in complex and sometimes political situations.
• Ability to continually develop skills related to us of rapidly changing technology and communications best practices.
• Ability to write and proofread Spanish desired.

PHYSICAL REQUIREMENTS: Work is generally performed in an office setting, but travel on a fairly regular basis may be required. Some work will be conducted on the ground. Long and extended hours

PROBATIONARY PERIOD: Thirty-six (36) weeks.

APPLICATION REQUIREMENTS: A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position and a description of how this position fits into your long-term career plan.

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