World Business Academy

The World Business Academy is a non-profit business think tank and network of business and thought leaders. Our mission is to inspire business to assume responsibility for the whole of society and assist those in business who share our values.

We will accomplish this mission by changing business leaders’ consciousness from self-service to servant leadership; changing the consciousness of young people entering business so they see themselves as entering a noble profession, rather than a jungle; and by changing the consciousness of the public at large so it spends its money where its values are.

Led by its Founding President, Rinaldo S. Brutoco, the Academy explores the role and responsibility of business in relation to critical moral, environmental, and social dilemmas.

The Academy’s work and publications address the challenge of innovative and values-driven leadership, renewable energy and climate change, the development of the human potential at work, sustainable business strategies, and global reconstruction.

The Academy works closely with the Shangrila Group, a group of family-owned businesses that seek to demonstrate the principles of the Academy, with activities ranging from real estate to organic products, publications and advanced technology programs.