World Business Academy

  • CA


2020 Alameda Padre Serra
Santa Barbara
United States

About Us

The World Business Academy is a non-profit business think tank and network of business and thought leaders. Our Mission is to inspire business to assume responsibility for the whole of society and assist those in business who share our values.

We will accomplish this mission by changing business leaders’ consciousness from self-service to servant leadership; changing the consciousness of young people entering business so they see themselves as entering a noble profession, rather than a jungle; and by changing the consciousness of the public at large so it spends its money where its values are.

Led by its Founding President, Rinaldo S. Brutoco, the Academy explores the role and responsibility of business in relation to critical moral, environmental, and social dilemmas.

The Academy’s work and publications address the challenge of innovative and values-driven leadership, renewable energy and climate change, the development of the human potential at work, sustainable business strategies, and global reconstruction.

The Academy has a unique resource in its Academy Fellows who comprise a veritable Who’s Who of world-class thinkers. These include Warren Bennis (leadership and management), Lester Brown (global environment), Deepak Chopra (healing and wellness), Ervin Laszlo (cultural consciousness), Hazel Henderson (economic futures), Amory Lovins (energy policy), Michael Ray (creativity in business), Lance Secretan (inspirational leadership), Peter Senge (organizational learning) and many more.