Lead Conversion & Email Marketing Assistant

Company Description:

SelfSoulLiberate is a non-profit organization dedicated to achieving health equity and reducing stigma surrounding mental health in under-resourced communities. Our mission is to provide educational resources, develop sustainable wellness frameworks, and make care more accessible.

Position Overview:

As our Lead Conversion & Email Marketing Assistant, you will be instrumental in nurturing relationships with our supporters and potential advocates. You'll leverage the power of email marketing to engage our audience, guide them through their journey with SelfSoulLiberate, and inspire action, whether it's volunteering, donating, or participating in our programs.

Role Description:

We are seeking a detail-oriented, data-savvy, and creative Lead Conversion & Email Marketing Assistant to help optimize our digital outreach efforts. This remote volunteer position is crucial for transforming interest into engagement and support. You will work closely with the Communications/Marketing team to design, execute, and analyze email campaigns that drive lead conversion, retain existing supporters, and effectively communicate SelfSoulLiberate's impact and opportunities.

Key Responsibilities:

• Develop and Implement Email Campaigns: Assist in the creation, scheduling, and deployment of various email marketing campaigns (e.g., newsletters, fundraising appeals, event invitations, educational series).
• Audience Segmentation: Support the segmentation of email lists to ensure targeted and personalized communication to different audience groups.
• Content Collaboration: Collaborate with the Communications/Marketing team to ensure email content is compelling, accurate, on-brand, and aligned with overall marketing strategies.
• A/B Testing: Assist in setting up and analyzing A/B tests for subject lines, content, calls-to-action, and send times to optimize email performance.
• Performance Analysis: Monitor and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, unsubscribe rates) to identify trends and areas for improvement.
• Lead Nurturing Support: Contribute to strategies for nurturing leads through automated email sequences and personalized communications.
• Platform Management: Help maintain and organize our email marketing platform/CRM, ensuring data integrity and efficient campaign management.
• Compliance: Ensure all email marketing activities comply with relevant data privacy regulations (e.g., CAN-SPAM, GDPR).

Qualifications:

• Proven interest or experience in digital marketing, email marketing, or a related field.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, etc.) is a plus.
• Strong written communication skills with an ability to craft clear, concise, and persuasive messages.
• Basic analytical skills, with an eagerness to learn how to interpret data to inform marketing decisions.
• Detail-oriented and highly organized, capable of managing multiple tasks and deadlines.
• Proactive, self-motivated, and able to work independently in a remote environment.
• A strong commitment to SelfSoulLiberate's mission of health equity and mental health stigma reduction.
• Comfortable with virtual collaboration tools and communication.
• Volunteers should be available to work within a U.S. time zone for effective collaboration.