Marketing Director

Purpose

Provides strategic marketing leadership to expand awareness, strengthen brand consistency, and increase engagement for Grounded Boots Relief initiatives, events, and deployments. Serves on the Advisory Panel to guide long term growth and public positioning.

Core Responsibilities

• Develop and execute marketing strategies for fundraising events, training events, and public campaigns

• Increase attendance and participation at events through targeted outreach

• Diversify marketing channels including digital, print, partnerships, and community outreach

• Identify opportunities for earned media coverage

• Guide messaging consistency across website, social media, email, and print

• Analyze performance metrics and adjust strategy based on results

• Collaborate with the Public Information Officer during active deployments

• Support sponsorship visibility and partner recognition strategies

• Advise leadership on branding, positioning, and public perception

Qualifications and Expectations

• Demonstrated experience in marketing, communications, or brand strategy

• Experience promoting events or campaigns with measurable results

• Ability to diversify outreach channels beyond social media alone

• Strategic thinking with practical execution skills

• Willingness to attend Advisory Panel meetings and planning sessions

• Commitment to advancing the mission and reputation of Grounded Boots Relief

• Resume required as part of the application process

Role Overview

Grounded Boots Relief is building a recognizable, credible, and trusted presence across our region. This role is not about vanity metrics; it is about turnout. It is about partnership. It is about ensuring that when we host an event, the right people know about it and show up.

If you understand how to market events, how to spread a message with clarity, and how to use multiple channels effectively, we want your leadership at the table.