Social Media Volunteer/Intern

Role Summary

Help CNIT grow its impact by planning, creating, and publishing short-form content (especially Instagram Reels) and simple graphics (Canva). You’ll turn our programs—trainings, retreats, community hikes, and scholarship stories—into engaging, on-brand content that educates, inspires, and converts.

What You’ll Do

• Help refine CNIT’s social media strategy (content pillars, audience personas, posting cadence, and tone of voice).
• Understand CNIT’s event calendar and promote upcoming trainings, retreats, and public programs with clear pre/during/post content plans.
• Promote CNIT blogs by translating posts into Reels/carousels, writing compelling excerpts, and driving traffic via link-in-bio and stories.
• Build a simple content calendar for Instagram & Facebook using Meta Business Suite.
• Design scroll-stopping carousels, stories, and flyers.
• Draft strong hooks, captions, and clear calls-to-action; add alt-text and on-screen captions.
• Produce/trim vertical video; optimize Reels for the first 1–3 seconds, retention, sounds, and cover frames.
• Schedule and publish; manage comments/DMs and surface FAQs to the team.
• Track insights weekly (reach, watch time, saves, follows, link clicks) and suggest experiments.
• Stay current on Instagram Reels and Meta algorithm updates and recommend tweaks.
• Collaborate with CNIT staff/instructors to gather stories, quotes, and UGC (with permissions).

What You Bring

• Proficient with Instagram (especially Reels best practices and analytics).
• Basic graphic design skills.
• Clear, concise copywriting; comfort adding captions/alt-text for accessibility.
• Basic video editing in IG Edits App; organized and reliable with deadlines.

Nice-to-Have (optional): TikTok or YouTube Shorts, photography, Adobe CC, newsletter basics, SEO/hashtags, experience with nonprofits or mental health.

Benefits

• Real impact: help more people access nature-informed mental health.
• Portfolio pieces (Reels, carousels, campaigns) + a letter of recommendation.
• Eligibility for academic credit (if approved by your institution).
• Access to select CNIT professional development sessions (subject to availability).
• Discount on CNIT public nature programs.

Equity & Inclusion

CNIT is an equal opportunity organization and values diverse lived experiences.