Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization) – Volunteer Leadership Role

Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization)

The Donovan’s Venom (501c3 Nonprofit)

Department: Marketing

Location: Remote

Position Type: Volunteer Role

Reports To: Director of Marketing

Position Overview

The Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives.

This role ensures that advertising efforts are strategic, data-driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable).

Operating at the intersection of marketing strategy, analytics, and campaign execution, this role is critical to driving awareness and growth through paid media.

Key Responsibilities

1. Campaign Strategy & Planning
   • Develop and manage Google Ads strategy
   • Identify target audiences and campaign objectives
   • Align campaigns with organizational priorities and initiatives

1. Campaign Setup & Management
   • Create and manage:
   • Search campaigns
   • Display campaigns
   • YouTube/video campaigns (if applicable)
   • Configure targeting, keywords, and bidding strategies

1. Performance Monitoring & Optimization
   • Monitor campaign performance and metrics
   • Optimize for:
   • Click-through rate (CTR)
   • Conversions
   • Cost efficiency
   • Continuously improve campaign results

1. Keyword Research & Targeting
   • Conduct keyword research
   • Identify high-performing and relevant keywords
   • Adjust targeting strategies based on performance

1. Ad Copy & Creative Alignment
   • Develop and optimize ad copy
   • Align messaging with marketing and brand voice
   • Test variations for performance improvement

1. Budget & Spend Management
   • Manage advertising budgets effectively
   • Optimize allocation across campaigns
   • Ensure efficient use of funds or ad grants

1. Analytics & Reporting
   • Track and analyze:
   • Campaign performance
   • Traffic and conversions
   • Provide regular performance reports
   • Translate data into actionable insights

1. Conversion Tracking & Optimization
   • Implement and monitor conversion tracking
   • Ensure accurate measurement of campaign outcomes
   • Optimize campaigns based on conversion data

1. Cross-Functional Collaboration
   • Work with:
   • Marketing (campaign alignment)
   • Programs (content and initiatives)
   • Development (campaign goals tied to fundraising or outreach)
   • Ensure cohesive messaging and targeting

1. Compliance & Best Practices
   • Ensure campaigns follow Google Ads policies
   • Maintain account health and performance standards

1. Documentation & Process Management
   • Maintain documentation for:
   • Campaign structures
   • Performance insights
   • Optimization strategies

1. Continuous Improvement
   • Test new strategies and approaches
   • Improve campaign performance over time
   • Stay current with Google Ads updates and best practices

Volunteer Commitment Expectations

• • Estimated Commitment: 10–15 hours per week
  • Flexible schedule
  • Participation in marketing and campaign meetings required
  • Fully remote

Minimum Qualifications

• • 2–4 years of experience with:
  • Google Ads
  • Paid media campaign management
  • Strong understanding of:
  • Campaign structure
  • Keyword targeting
  • Performance optimization

Preferred Qualifications

• • Experience with:
  • Google Ad Grants (nonprofit preferred)
  • Google Analytics
  • Experience in nonprofit or mission-driven organizations
  • Experience in remote teams

Core Competencies

Campaign Strategy & Execution

• • Builds and manages effective campaigns
  • Aligns ads with organizational goals

Data Analysis & Optimization

• • Interprets performance data
  • Improves results through optimization

Attention to Detail

• • Ensures accuracy in setup and tracking
  • Monitors performance consistently

Budget Management

• • Allocates resources effectively
  • Maximizes impact of spend

Communication

• • Works across marketing and program teams
  • Translates data into clear insights

Problem Solving

• • Identifies underperforming areas
  • Adjusts strategy to improve results

Work Environment

• • Fully remote
  • Fast-paced, data-driven marketing environment
  • Collaborative across marketing and program teams

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Important Disclaimer

This is a volunteer position and does not constitute employment.

We are onboarding individuals who are ready to contribute immediately.

Please only apply if you are prepared to begin within the next 14 days.