Marketing Specialist

The Marketing Specialist Intern participates in a structured, hands-on learning experience focused on market research, digital campaign creation, and consumer data analysis. This role provides exposure to search engine optimization (SEO), audience profiling, and brand alignment techniques within a supervised and guided environment. Participants may engage at different levels within this role based on the program’s tiered structure (Foundational, Intermediate, Advanced), depending on prior experience, engagement, and program needs.

Learning Focus Areas

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• Campaign performance indicators and performance marketing metrics
• SEO, keyword mapping, and copywriting for digital discovery
• Demographic segmentation, target indexing, and behavioral analysis
• Integrated marketing channels and editorial calendar frameworks

Program Activities

Participants may engage in:

• Supporting the creation of email workflows, newsletters, and informational materials
• Assisting with the compilation of marketing metrics reports and competitive analyses
• Participating in creative brainstorming modules for upcoming programmatic initiatives
• Collaborating with team members on structured tasks
• Communicating questions, observations, or feedback to program leadership

Note: All activities are conducted within a supervised and guided learning environment.

Participation Expectations

• Engage consistently in program activities and sessions
• Maintain communication with program coordinators and leadership
• Participate in a structured learning environment

Qualifications

Education / Background

Candidates may include:

• Students currently enrolled in a degree program (Marketing, Business Administration, or Communications preferred)
• Recent graduates seeking to show execution of specialized data-driven marketing assets
• Early-career professionals re-skilling into digital growth and promotion tracks
• Individuals seeking to gain experience in a new functional area

Skills & Abilities

• Strong communication skills
• Organizational and problem-solving abilities
• Attention to detail
• Familiarity with relevant tools (Google Workspace, Google Analytics, Canva, Mailchimp, etc.)